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Coronavirus Advertising Nike

Nike documents how top athletes 'play inside' to inspire responsible lockdown fitness


By Ellen Ormesher, Senior Reporter

April 9, 2020 | 2 min read

Nike's latest spot 'Play for the World' has paid tribute to the athletes across the globe who are currently maintaining their peak physique with an indoor routine.

Nike Play Inside campaign

Nike's latest campaign celebrates the athletes playing inside during quarantine

In support of its wider coronavirus campaign, 'Play Inside', Nike has taken a look in the homes of top athletes across the globe, including LeBron James, Ramla Ali and Sara Hughes, as well as the general public.

Nike's wider 'Play Inside' campaign also features initiatives to encourage fitness in every age range. These include 'Made to Play' which encourages children around the world to get active, and the Living Room Cup, which offers a variety of mini-workout challenges, measured against the personal bests of Nike pro athletes like Cristiano Ronaldo and Giannis Antetokounmpo.

Supporting the campaign, the Nike app, NTC, NRC, social channels, and the podcast Trained, are all offering free workouts, content and expert guidance to help athletes reach their fitness goals, whatever they are.

Elsewhere, Nike is supporting the shift in public life amidst the coronavirus by donating to local organisations and manufacturing PPE.

Nike: Play For the World by Wieden+Kennedy

By Nike

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