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Marketing

Graham Broomfield joins Canton as non-exec board director for ecommerce

By The Drum Network, Staff Writer

April 9, 2020 | 2 min read

Canton Marketing Solutions continues its growth as it announced today that the founding team has also brought on Graham Broomfield who joins the business as a non-exec director supporting the team to drive growth within the retail sector.

‘We set up Canton to help brands get the most out of their digital marketing efforts’ said King, ‘We are seeing more and more brands coming to us for help as they recognise the need to move faster, use data more effectively, measure performance and ultimately drive better results. Recently we have been working with brands on projects such as empowering their customer data, moving beyond the cookie, AI driven custom algorithms and ensuring optimal setup and strategy in key buying platforms.

"Graham has been instrumental in helping us build out our retail proposition and comes with a wealth of experience running client-side ecommerce teams including L.K Bennet and Crew Clothing. "

Robert Webster said: "Alongside Graham and our chairman James Briscoe we now have an all star board. The breath of experience that we have working within brands, agencies and martech is a huge asset, and will drive forward our ambition to be the best possible partner for brands."

On his appointment, Broomfield said: "Canton is a business that I have admired for a long time. All the team have a wealth of experience transforming the digital marketing efforts of some of the biggest brands in the country. Now more than ever they need the specific skills around technology and best in breed buying to ensure they develop and operate efficiently. The retail market is highly competitive and I am delighted to be involved with a company that has the expertise Canton brings to the table along with a real passion for client success."

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