The Ad Council has joined forces with Google, the ANA, and other advertising, media, and marketing trade associations, on an industry-wide movement that begs the American public to '#StayHome. Save Lives'.
The movement builds on the success of #AloneTogether – a social distancing campaign created by MTV and the Entertainment & Youth Brands of ViacomCBS.
The main aim of ‘#StayHome. Save Lives’ is to encourage as many people possible to stay home to slow the spread of coronavirus.
As part of the campaign, those on board will update their logos with a roof icon, across social media channels and websites. Further, to demonstrate support of this movement, they will promote PSAs that focus on social distancing.
The roof asset was designed by Google and the #AloneTogether PSA assets were developed by the Entertainment & Youth Brands of ViacomCBS.
“I have never before seen the level of generosity, talent and commitment from across our industry as I have since the onset of COVID-19,” said Lisa Sherman, president and chief exec of the Ad Council.
“By uniting all our voices and platforms in an industry-wide movement to amplify one message with one icon, we will inspire nationwide behaviour change that will slow this pandemic. We’re all in this together as an industry, as a community, and as a country, and we need to do everything we can to get through this crisis together.”
Trade association partners and groups encouraging their members to join the movement include American Advertising Federation, Alliance for Inclusive and Multicultural Marketing, American Association of Advertising Agencies, Association of National Advertisers, Digital Content Next, International Advertising Association, Interactive Advertising Bureau, Mobile Marketing Association, News Media Alliance, Outdoor Advertising Association of America, Pttow!, Radio Advertising Bureau, Television Bureau of Advertising, and Video Advertising Bureau.
Those brands, media companies and agencies who have already made commitments use the creative assets include Alliance Residential, Ally Financial, AMC Networks, ATTN, Chef, Effectv (the advertising sales division of Comcast Cable), Facebook, Google/YouTube, GumGum, Habitat for Humanity, IBM, iHeartMedia, Kiosicle, OKCupid, Oreo, Philo, Pinterest, Postmates, Red Tricycle, Reddit, Roku, Rooster Teeth, Scary Mommy, SHE Media, Snapchat, Tastemade, Twitter, Variety, Verizon Media, ViacomCBS, Vice Media Group, Volcom, WarnerMedia, Wattpad.