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Chip Shop Chat: Beatrice Bara on creating The Realest Whopper

The Chip Shop Awards is the only creative celebration of advertising with no rules in the world, and is open to all levels of experience when it comes to creative practitioners.

The annual ceremony will once again feature categories such as Best Stunt or Experience, Best Ad Which Really Should Run, Best Shop Window Post Card and even Best Use of Bad Taste.

With nominations now being accepted for this year, we're discussing the creative ideas behind 2020's potential nominees in a series of interviews.

Beatrice Bara, a student at the University for the Creative Arts, discussed her entry for Best Use of Honesty – a speculative piece of creative for one of the most-awarded brands in the world, Burger King. She talked about the trend of authenticity when it comes to brand marketing, how she applied it to Burger King's Whopper and how she would turn it into an influencer on Instagram.

Watch her discuss the idea and The Chip Shop Awards above and find out more about the ceremony at the official website. Entries are still being accepted with nominations set to be announced on 20 May.

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