The organisers of Cannes Lions have announced the annual International Festival of Creativity will not take place this year and will instead return in 2021.
The festival was initially postponed to October from its regular slot in June amid the growing spread of coronavirus and subsequent cancellation of many other global events.
Now, festival owner Ascential has confirmed that the next edition of Cannes Lions will skip a year, with plans now set in stone to move to 21 to 25 June 2021.
Philip Thomas, chairman of Cannes Lions said the “difficult decision” followed in-depth consultations with the event's partners and customers and reflected the unprecedented societal, health and economic challenges currently facing the world. He added that organisers also wanted to remove any uncertainty about the running of associated awards and events for its partners and customers.
“Cannes Lions at its core has always been about creativity and the Lions. We realise that the creative community has other challenges to face, and simply isn’t in a position to put forward the work that will set the benchmark,” explained Thomas.
“The marketing and creative industries, in common with so many others, are currently in turmoil, and it’s clear that we can play our small part by removing all speculation about the festival this year.
"We have tried to make our decisions as early as possible to give the industry total clarity on the situation, and that is why we are announcing this move today.”
Aside from Cannes Lions, the coronavirus has also affected major marketing conferences and events in APAC, US and Europe.