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Grab Coronavirus Marketing

Coway joins forces with Grab in Malaysia to distribute hand sanitiser and face masks


By Shawn Lim, Reporter, Asia Pacific

April 2, 2020 | 2 min read

Malaysia-based wellness company Coway has joined forces with ride-sharing platform Grab to hand out 10,000 kits consisting of hand sanitisers and masks to people living within greater Kuala Lumpur during the coronavirus pandemic (Covid-19).


Coway saw a demand for e-commerce and food delivery increase exponentially.

The kits, created by Universal McCann, called ‘Stay Safe’ kits, are made available to Grab’s food arm, GrabFood, customers for purchases from Salad Atelier Cafe outlets around the city.

This comes after Coway saw a demand for e-commerce and food delivery increase exponentially as Malaysians seek to reduce the risk of exposure and prevent the transmission of Covid-19.

Coway also recently donated 100,000 pieces of three-layer surgical facemasks to the Malaysian police force for their sacrifice and contribution as front-liners.

“The most vulnerable in society are currently relying greatly on food delivery services for their daily essentials and to avoid being exposed to the virus. Coway’s mission of “Healthy Environment, Happy People” means we believe that a better world is possible when actions – of any size – is taken,” said Kyle Choi Ki Ryong, the managing director of Coway Malaysia.

“The team at UM understood this intention, demonstrating agile thinking and quick execution to turn around the Grab partnership.”

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