The FA reinforces lockdown messaging with ‘Football’s Staying Home’ campaign
The FA has released a topical twist on a familiar refrain with 'Football’s Staying Home’ — an impassioned plea from some of the beautiful game's biggest stars for people to stay indoors.
The campaign riffs on the classic 1996 lyrics to Football's Coming Home
— England (@England) March 30, 2020
Conceived as a means of promoting physical and mental wellbeing amid the lockdown, the public health campaign is fronted by Harry Kane and Steph Houghton who reached out directly to Twitter users on Monday (31 March),
Riffing on the classic 1996 lyrics to Football's Coming Home by Frank Skinner, David Baddiel and The Lightning Seeds, the campaign marries entertainment and education to engage with millions currently isolated in their homes.
Supported across all the FA’s brands and channels the campaign dovetails with the broadcast of historic FA Cup and Barclays FA Women’s Super League matches via social and The FA Player every Sunday.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
The campaign follows a ‘Stay In, Work Out’ message from Sport England which looks to encourage people to remain active during their coronavirus confinement.