Modern Marketing

Grazia honours NHS workers in ‘From The Frontline’ special edition

By John Glenday | Reporter

March 31, 2020 | 3 min read

Grazia Magazine has paid tribute to NHS staff serving on the frontline of the coronavirus outbreak with a dedicated special issue celebrating health workers.

Featuring four split covers each displaying a different member of staff the magazine was diligently put together by staff working from home with photographers obeying social distancing guidelines by capturing their subjects in hospital car parks at the required distance.

Grazia editor Hattie Brett commented: “Undoubtedly there are many heroes that have emerged over the last few weeks – from delivery drivers and supermarket workers to teachers keeping classrooms open. But those on the frontline, most exposed to the virus, are the NHS workers. They’re going above and beyond to battle the physical and emotional effects of Covid-19 – risking their own lives to help us all. We owe them all enormous gratitude; and this week’s issue of Grazia is our attempt to say thank you to the NHS and let their workers send a clear message to us all.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Grazia

Grazia honours NHS workers in ‘From The Frontline’ special edition

“The cover shoot was like none I’ve ever worked on; shot in a matter of minutes in the car parks of NHS hospitals, maintaining social distancing, before Dr Janitha Gowribalan, Dr Rosena Allin-Khan, paramedic Sarah Blanchard and nurse Richenda Browne went back to their day jobs – saving lives.”

Grazia publisher Lauren Hollyoake, added: “The team have created a powerful issue – all done with each individual member working from their own home. An outstanding feat. Grazia will continue to create relevant first-class content and adapt in order to connect with the changing lives of our audience in the coming weeks and months.”

Digital downloads of the landmark edition are being made freely available to all NHS workers.

Modern Marketing

More from Modern Marketing

View all

Trending

Industry insights

View all
Add your own content +