Creativity

Ads We Like: Burger King France advertises recipe for making a Whopper at home

By Kyle O'Brien | Creative Works Editor

March 30, 2020 | 3 min read

During these times of self distancing, isolation and quarantine, going out for a favorite meal seems like a distant dream. But Burger King France is letting people in on the secret to making a Whopper at home, with some easy-to-understand pictorial directions.

A tweet sent out by the French arm of the global chain states ‘Le Whopper de la quarantaine’ on a poster, with an illustration on how to put one together.

Burger King France tweet

It shows a list of ingredients in the order needed to make a Whopper, starting with a bun, then red onion, pickles, ketchup, ground beef, mayonnaise, lettuce, tomato and another bun. Of course, it doesn’t give any directions on how to make it, including how someone in a small Parisian apartment might flame grill something without causing an inferno, but the basics are there.

BK France tweets

Burger King France tweets out pictorial recipes of its sandwiches

Agency Buzzman, which put together the campaign, also made similar posters for fish sandwiches, steakhouse burgers and Big King burgers to inspire cooped-up diners to take some time and recreate their favorite Burger King meals in their own kitchens.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

In response, Burger King chief marketer, Fernando Machado, tweeted out the poster recipe to “keep fans engaged and lift up spirits a bit”.

Burger King: Le Whopper de la Quarantaine by Buzzman

By Burger King

Overall Rating 5/5

Vote now
Creativity

More from Creativity

View all

Trending

Industry insights

View all
Add your own content +