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Creative One Minute Briefs

Grab a Guinness and stay in: One Minute Briefs #StayingInn campaign winner


By Dani Gibson, Senior Writer

March 27, 2020 | 5 min read

The Staying Inn and One Minute Briefs (OMB) have announced the winners of a creative contest to encourage the nation to reduce the spread of the coronavirus.

omb winners

Grab a Guinness and stay in: One Minute Briefs '#StayingInn' campaign winner

Creatives Olivia Downing of TBWA\MCR and Sophie Stevens of Havas Lynx set up The Staying Inn – a digital pub where patrons can enjoy a pint and a packet of pork scratchings with friends and comrades from the safety of their own homes.

This Tuesday (23 March), OMB and The Staying Inn asked Twitter creatives to spread the word and encourage people to reduce the spread of the virus.

Over 130 housebound creatives rolled up their sleeves and got involved in the challenge, sharing their fun notes, scribbles, designs, sketches and gifs to help everyone enjoy '#StayingInn'.

The winner of the challenge was Sweet & Sour Design:

Nick Entwistle, founder of the Bank of Creativity, One Minute Briefs said: "After much deliberating, we've chosen this colourful submission as the winner as it's bang on brief. Capturing the online pub aspect with its visual, a sense of togetherness and a fun, positive and brilliant piece of copy. It perfectly communicates the spirit of The Staying Inn. Make sure you join us there and remember, staying at home saves lifes."

Although he may not have won the brief, freelance copywriter Luke O'Reilly certainly won the crowd over with his entry featuring a Guinness pint. Praised for its simplicity, the design cleverly takes the negative-space outline of a pint glass and tops it up with a couch and the phrase 'Stay at home' at the bottom.

Entwistle added: "Guinness have now shared the ad themselves with credit to @RedBalloonLuke and @OneMinuteBriefs. I think that this was a great move by the brand and a great show of support to us and our followers.

"Most importantly, it is getting the message out to stay at home to many more people. It’s been a powerful story and I’m really proud of all the OMBLES for playing their part in this."

The full shortlist of work can be found here.

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