Media

BBC rejigs Thick of It, Alan Partridge and Mighty Boosh clips with ‘Stay At Home’ message

By John Glenday | Reporter

March 27, 2020 | 3 min read

The BBC has dug into its extensive archives to deliver a series of ‘Stay at Home’ public information films with the help of some of its best-loved catalogue titles.

A series of clips have been prepared from classic episodes of Miranda, The Thick Of It and The Mighty Boosh to help relay public health messages in a relatable fashion, each bookended by a recurring plea to ‘seriously, stay at home’.

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BBC reruns the Thick of It and Alan Partridge clips in ‘Stay At Home’ campaign

I’m Alan Partridge will also be returned to the limelight as Norfolk’s finest is enlisted to help spread the word for viewers to ‘set a routine, to help staying in’ by giving some structure to the period of enforced isolation.

Director-general Tony Hall said: “Acting on heath advice will save lives. Using our stars is a good way of getting the message out far and wide. Even if it makes just a small difference, it will be worth it.”

Kerris Bright, BBC chief customer officer, said: “We’ve found four classic clips in the BBC’s extensive archive which we hope will raise a smile during these tough times. But the message behind this series of information films is very serious.

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"We want to do everything we can at the BBC to help spread the message that we must all stay at home to help slow the spread of this virus, and to develop a routine to make our days that little bit more bearable.”

The government and state media have been scrambling to reinforce the message that people should not leave their homes unless absolutely necessary with Channel 4 amending its idents to bear the ‘stay at home’ message while brands like Coca-Cola and ITV have also found a crucial role to play in propagating the lockdown message.

BBC: Stay At Home by BBC Creative

By BBC

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