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The Drum Digital Transformation Festival launch

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Gordon Young
Editor-in-chief at The Drum

Ads We Like: Vodafone Italy creates an ad from home to demonstrate the power of connectivity

Vodafone Italy has launched a campaign filmed entirely from the crew's homes to promote the importance of connectivity and to raise money for The Red Cross during the coronavirus pandemic.

The collaborative project shows the importance of staying connected, and features the strapline “Even when we can’t be close, we can be together”.

The ad has gone live across Italy’s main TV stations as well as digital and social channels, encouraging donations in support of the Italian Red Cross (CRI) in the fight against coronavirus.

The coronavirus crisis has made connectivity more important than ever, transforming homes into schools, offices, gyms, music rehearsal spaces and places to meet and stay close using the internet.

For the making of the ad, no actor, director or producer left their home. Instead, all the work was coordinated remotely thanks to the Vodafone network, including casting, styling, shooting, editing and post-production. Vodafone customers from different cities across Italy were then directed remotely using smartphones, webcams and cameras.

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