Creative Works Coronavirus Advertising

Creative Works: what brands are doing for the coronavirus pandemic

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By Kyle O'Brien, Creative Works Editor

March 24, 2020 | 3 min read

Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.

This week, The Drum has taken a look at how brands, media entities and others are using creativity to inform and educate the public as the coronavirus spreads, as well as the kinds of creative policies being put into place while the world keeps its social distance.

We will keep adding to this article as more campaigns come through, so check back often.

Scroll through the work below, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen, and then click on the stars to vote for your favorite.

To submit work for our Creative Works section, please fill out this online form.

Join the conversation at #CoronavirusCreative on social.

NHS: Social Distancing by Typechap

By NHS

Overall Rating 4/5

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Social distancing efforts South Asia by Wunderman Thompson

Overall Rating 1/5

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Behr: Behr Your Background

By Behr

Overall Rating 5/5

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Unsplash: Image distancing

By Unsplash

Overall Rating 5/5

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Hyundai: Unpredictable by Innocean

By Hyundai

Overall Rating 5/5

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Ikea: I Stay Home by McCann

By Ikea

Overall Rating 5/5

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ITV: Britain Get Talking. Apart. But Never Alone. by Uncommon

By ITV

Overall Rating 4/5

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Scouts: The Great Indoors

By Scouts

Overall Rating 5/5

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Alvos do GenocĂ­dio (Genocide Targets) by Wunderman Thompson

Overall Rating 4/5

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We Are All On the Front Lines by NEWU

Overall Rating 5/5

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Mucinex: Spread Facts Not Fear by McCann

By Mucinex

Overall Rating 5/5

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Coca-Cola: Staying apart is the best way to stay united by Mercado McCann

By Coca-Cola

Overall Rating 5/5

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Mercedes-Benz: Mercedes social posts

By Mercedes-Benz

Overall Rating 5/5

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Nike: Play Inside, Play for the World

By Nike

Overall Rating 5/5

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Popeyes: Fried Chicken and Chill by Gut Agency

By Popeyes

Overall Rating 4/5

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Heinz: Breakfast Isn't Going Anywhere

By Heinz

Overall Rating 5/5

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Burger King: Stay Home

By Burger King

Overall Rating 5/5

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'Til We Dine Again Seattle by PB&

Overall Rating 5/5

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McDonald's: Golden Arches Separation

By McDonald's

Overall Rating 3/5

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DoorDash: Open for Delivery

By DoorDash

Overall Rating 5/5

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Athletes for Relief by Octagon

Overall Rating 5/5

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Texas DSHS PSA on social distancing by GSD&M

Overall Rating 5/5

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Vita Coco: Pandemic profit challenge

By Vita Coco

Overall Rating 5/5

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#MumIsGrounded by m&c saatchi

Overall Rating 5/5

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Skyn: Digital Investors Summit 2018 by Sid Lee Paris

By Skyn

Overall Rating 5/5

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The Staying Inn

Overall Rating 2/5

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ArtQuarantined by ArtClass

Overall Rating 5/5

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Mercado Libre: Codo a Codo by Gut Agency

By Mercado Libre

Overall Rating 5/5

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#IStayHomeFor by McCann

Overall Rating 5/5

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Coronaverses by Leith

Overall Rating 5/5

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Fountain of Hygiene by Bompas & Parr

Overall Rating 5/5

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Aviation Gin and Mint Mobile: Ryan Reynolds

By Aviation Gin

Overall Rating 5/5

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Time to Wash Hands by SS+K

Overall Rating 5/5

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Ford: Built to Lend a Hand, Built for Right Now by Wieden+Kennedy New York

By Ford

Overall Rating 5/5

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Guinness: A St. Patrick's Day Message

By Guinness

Overall Rating 4/5

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ViacomCBS and NBCUniversal: #AloneTogether by The Ad Council

By ViacomCBS

Overall Rating 3/5

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Your Home by BBDO

Overall Rating 4/5

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Signature Brew: advert-body-1

By Signature Brew

Overall Rating 5/5

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Strauss Elite: Give up the high fives. For the time being. by BBR Saatchi & Saatchi

By Strauss Elite

Overall Rating 5/5

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BrewDog: Brewgel Punk Sanitizer

By BrewDog

Overall Rating 5/5

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Verizon: We Are Here and We Are Ready

By Verizon

Overall Rating 4/5

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Skillshare: Free scholarships

By Skillshare

Overall Rating 5/5

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Union Jack Radio: Stand Up to Corona

By Union Jack Radio

Overall Rating 5/5

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The Sun: Support Our NHS

By The Sun

Overall Rating 3/5

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Public health messaging by Firefly

Overall Rating 5/5

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