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Creative Adobe

The future of creativity in a connected world

By Thomas Hobbs, Journalist

March 20, 2020 | 4 min read

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Interested in the future of creativity? download the report here

creative collaboration

Having surveyed 166 senior creatives, the whitepaper shows the future is collaboration

Even though workloads are ever increasing and many employees are being tasked with doing more with less, only 36% of those in the creative industry are currently using tools or technology within their business to help workers collaborate more effectively.

The new The Future of Creative Collaboration whitepaper from Adobe, in partnership with The Drum, shows why collaborative tools are so important, and aims to give creatives more information on how to apply them in a way that actually makes employees more productive.

Having surveyed 166 senior creatives, the whitepaper shows that among those who had already applied collaborative technology within their business, 31% saw a rise in overall productivity, while 29% felt workplace data had become more meaningful and workflows more simple to follow.

Yet despite these obvious positives, there’s still creatives that are hesitant to take the leap — the whitepaper also reveals how 23% of creatives believe they’re still not able to make an informed decision on which collaborative technology or tools would be best suited to them based on the information currently available. And a further 20% believe collaborative tools are too hard to use.

This new report presents easy-to-follow advice that cuts through this kind of confusion and shows why applying technology such as artificial intelligence in order to make employees stay better connected can be a help rather than a hindrance. With input from various agencies, including Unit 9 and VCCP, the whitepaper also provides tips on how collaborative tools have already changed their businesses for the better.

Jon Bancroft, associate creative director at VCCP, says: “Creative collaboration is the glue that holds us together. It’s the essential element of working that takes a thought from an idea and turns it into an actual thing that works.

“Without collaboration, we don’t work as a company, a collective thought process on creativity and production helps us execute the jobs to the highest standards as each gear in the system knows what to expect from its peers and can focus on their piece of that process and help inspire the rest to enhance the idea. It allows us to work more agile and this report will show you how to mirror this kind of success.”

Meanwhile, Unit9’s art director Karol Goreczny adds: “Creative collaboration tools shorten the distance between people because they remove it entirely. It’s like gathering all the team members in the same room even though they are far away from each other. Creative collaboration tools combine the speed of creating on your own with the advantages of working together.”

With 42% of creatives believing creative content will only become more critical for their industry over the next five years, it’s crucial that workers find a way to mange this increasing work load. Central to promoting good content will be the exhilaration of technology that fuels collaboration, particularly programmes such as Adobe Creative Cloud, Slack and Figma, which allow teams to work seamlessly no matter where they are geographically located. The use of collaborative tools will start to feel less like a risk and more like a reward, concludes the whitepaper.

Fill in the form to download the fascinating report for free.

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