16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

Gordon Young
Editor-in-chief at The Drum

Digital Transformation Festival day 4 highlights – including Publicis Media and Coty

As day four of The Drum’s Digital Transformation Festival draws to a close, here is everything you might have missed from our streamed sessions.

Are homes the offices of the future? From squiggly careers to changing attitudes to work, the future of work is looking rather different to how we imagined it. In light of the recent quarantines to minimise the spread of coronavirus, these questions have become more relevant than ever. Find out how businesses are handling the on-going situation here, and how it might change attitudes to flexible working in future.

Does martech allow brands room for innovation and customer-centricity? Tariq Khan, vice-president of consumer experience at global beauty company Coty talks about how digital business and martech is shaping the customer experience and if digital-first brands are better at responding to the changing times.

And finally, is it time to ditch the pitch? Will the current global health crisis have a long-standing impact on how the global pitches are run? The Drum Network explored what the impact will be for agency new business teams and brands.

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