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Isobar appoints new global president, former CEO of Isobar Nordics

By Olivia Atkins, Branded Content Writer

March 19, 2020 | 3 min read

Global experience agency Isobar has promoted CEO of Isobar Nordics, Martin Bochineck, to the position of global president, effective immediately.

Bochineck will continue to be based in Denmark, where he will retain his former position as chairman of Isobar in the Nordics.

Bochineck reports directly to Jean Lin, who has become Isobar’s global executive chairman, as well as global CEO, creative of Dentsu Aegis network.

This move will further strengthen Isobar’s global leadership line-up and ambition to create a world-class experience offering to help clients’ navigate in today’s experience economy.

Bochineck brings with him his expertise and experience in leading Isobar’s fastest-growing region and multi-market business to drive growth within Dentsu Aegis to the role.

In 2000, he founded Magnetix, Magnetix, a leading digital, direct marketing and award winning agency in Denmark, but was appointed CEO of Isobar Nordics in 2016, after the agency was acquired by Dentsu Aegis.

Since then, he has led the Isobar offices in Denmark, Sweden, Norway, and Finland. Bochineck has also steered Isobar Nordics to become the top-performing Isobar team in the EMEA region.

Under his leadership, Isobar Nordics have delivered double-digit growth year-on-year and more than doubled the regional agency's overall earnings. Isobar has become one of the most successful businesses in Nordics and is seen as one of the region’s most attractive employers.

Jean Lin says: “Martin brings sharp business acumen and a passion for world-class interactive business solutions and experiences that live at the intersection of creativity, data and technology.

"An entrepreneurial spirit is part of Isobar’s DNA and Martin will continue our journey to helping clients invent, make, and change their businesses. I have known Martin since Isobar acquired his great business, and look forward to seeing how he takes Isobar forward globally to the next level.”

As both CEO and business strategist, Bochineck has pioneered data-driven creative experiences in Denmark and across the region. His agency leadership has been the driving force of the development of ambitious and successful digital and people-centric experience transformations with innovation at its heart.

Martin Bochineck, adds: “Isobar’s unique proposition to deliver creative customer experience with innovation and technology at its heart is an important component to achieve Dentsu Aegis Network’s vision. I am proud to be part of the next stage in Isobar’s journey.”


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Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design &...

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