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Business on the Move Marketing

Business on the Move including Diageo, HSBC, McVitie’s and TikTok


By Imogen Watson, Senior reporter

March 19, 2020 | 4 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Business on the move is a weekly column. Email if you want to be included.

Business on the move is a weekly column. Email if you want to be included.

This week includes moves from Diageo, HSBC, McVitie's and TikTok.

This week's acquisition

  • McCann Worldgroup has acquired Synergy Creative in a move that broadens its employee engagement and organisational culture capabilities.

  • AnyMind Group has acquired the in-app advertising platform Pokkt.

  • VideoAmp has acquired Conversion Logic LTD.

Global wins

PHD and Omnicom Media Group have won the global media account of Diageo across its key markets.

EMEA wins

Fuse has been named McVitie’s partnership agency of record for its Team GB sponsorship. The agency has negotiated and contracted Team GB athletes Tom Daley, Max Whitlock, Becky and Ellie Downie, Liam Heath MBE, Frazer Clarke and Lauren Williams for the duration of the relationship.

HSBC has consolidated its global advertising account with WPP as its lead agency group partner.

Bella & Duke has appointed 360 Om to run its PPC campaigns across a multi-million pound paid search account.

British Arab Commercial Bank has appointed Finn Partners as its communications agency.

The Hut Group (THG) and Laybuy have partnered up to offer THG customers access to Laybuy’s flexible payment platform.

Tin Man has been awarded the consumer communications brief for The Office Group.

Krow has been tasked with developing a new brand positioning and strategy for retailer Toolstation.

Avant PR has been appointed by Manchester-based fashion brand Liena.

Fossil Group has appointed m/SIX as its agency of record for EMEA, charged with driving brand performance and growth at scale across EMEA.

APAC wins

TikTok has partnered with The Trade Desk to offer its inventory via private marketplaces (PMPs) across Asia-Pacific.

Daimlet AG has awarded its media business to OMD and Wavemaker.

Americas wins

Gunpowder has been selected by Thor Industries as its new public relations agency of record.

In advance of its annual fundraising event, NC Arts in Action has tapped Centerline Digital to lead the campaign to re-image its creative assets, including a new logo, brand design system, program shirts, refined mission, vision and value statements.

Massachusetts Eye and Ear, a Partners HealthCare (Mass General Brigham) brand, has selected Cogniscient Media to handle all paid search marketing.


The B2B Marketing Laboratory and Mpull have merged to form Huble Digital Limited which will be the new international trading brand for the combined business under Huble Digital.

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