New York-based ad agency Fancy mobilized its network of creative women, who lent their talents and time to support World Pulse, a social network connecting women worldwide for change.
Fancy created the #SheTransformsTech campaign to bring awareness to the worldwide inequities in all aspects of technology, from development to access. At the centerpiece of the campaign is a crowdsourced video in which World Pulse members from around the world share their relationship with technology via personal, self-filmed videos.
Women from the US, Canada, Nigeria, Cameroon, India, Pakistan, Tanzania and the Philippines are highlighted talking about how the tech world is skewed towards men, including the fact that platforms are designed mostly by and for men, and most do not consider the safety of women.
The video states facts about the global state of women and technology, and the ways these women and the World Pulse community are actively working to improve the existing statistics and level the playing field for all people to have access to technology. It will be run across all of World Pulse’s social media profiles with the hashtag #SheTransformsTech.
The campaign will culminate in a formal report that will be delivered to technology leaders, policymakers and the United Nations as part of the Beijing +25 review process of the women’s rights platform, ensuring women now have a voice in the global technology conversation.
"With #SheTransformsTech, we can speed up women’s global progress and kickstart a surge of women's collective power activated through technology and grassroots advocacy in communities across the world," said Jensine Larsen, founder and chief executive officer of World Pulse.
"In 10 years, we will look back at the 2020s as the turning point to gender equality. It's time for women-led initiatives to rise and present an alternative path to the big tech empires and to transform the technology industry for gender equity."
The campaign is supported by a cross-sector coalition of partners for digital rights and women’s rights.