Digital Transformation Festival day 3 highlights - including L'Oréal, IBM and Ogilvy
With The Drum’s Digital Transformation Festival now in full-swing, day three continued with more streamed sessions and exclusive online content.
Today’s headline session saw L'Oréal's chief digital officer Lubomira Rochet sit down with The Drum to discuss her career at the beauty giant, why it's prioritising tech, and how growth in e-commerce is being led by influencers. Catch up here if you missed it.
More streaming highlights included:
► An insightful panel discussion on how coronavirus is changing the world, and whether the industry is prepared for what’s to come.
► Why digital transformation must lose its buzzword status and become a reality.
► A deep-dive into the world of digital influencers and a look at their impact in the booze industry.
Elsewhere, we ran an in-depth piece about the digital banking industry, asking how the 'neo-banks' like Starling, Revolut and Monzo have changed the way we handle cash.