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Burger King, Heineken, Diageo, Nike: The Drum Marketing Awards 2020 finalists revealed

Burger King, Heineken, Diageo, Nike: The Drum Marketing Awards 2020 finalists revealed

Burger King, Heineken, Diageo, Nike, Costa, Papa John’s, Warner Bros, UKTV, Coca-Cola and Tena are some of the brands nominated, alongside their agencies, to be shortlisted for The Drum Marketing Awards 2020.

Chaired by Jill Dougan, UK marketing director at British Gas, the judging panel consisted of experts from brands including Asda, EE, Disney, Bacardi, Domino’s, Funko and Bird’s Eye.

In light of the global situation, The Drum Awards are reviewing the ceremony date which was due to take place on 21 April. For updates and developments on this, please keep an eye on the awards website.

Social Purpose

  • Always Be Content for Scottish Water
  • Frank for Burger King
  • method - People Against Dirty for method - People Against Dirty
  • Social Chain for Brita
  • Social Change UK for Joined Up Care Derbyshire
  • Uncommon Creative Studio for ITV
  • W for Camden Town Brewery

Marketing Agency of the Year

  • Don't be Shy
  • Fifty Digital
  • Momentum Worldwide
  • Ogilvy UK
  • OneFifty Consultancy
  • rewardStyle
  • Search Laboratory
  • Tin Man
  • Verticurl

Diversity and Inclusion Company of the Year

  • AMVBBDO
  • Momentum Worldwide
  • RAPP UK
  • Snag Tights
  • Tonic Agency Ltd
  • Vamp SocialLTD
  • W

B2C Brand Team of the Year

  • Eurotunnel
  • Immediate Media Co
  • Once Upon A Time Media
  • Papa John's GB

B2B Team of the Year

  • Beano Studios
  • Digital Cinema Media
  • Elixirr
  • Grant Thornton LLP
  • Hearst UK
  • South China Morning Post

Rising Star of the Year

  • Barrows Global
  • Noise Media
  • RewardStyle
  • Snag Tights
  • The List Ltd.
  • Zenith Media

Finance and Professional Services

  • Adamandeveddb for Lloyds Bank
  • BJL for Skipton Building Society
  • DigiPlex
  • Octagon for QBE
  • Stack for WeBuyAnyHome
  • Wunderman Thompson UK for HSBC
  • Zenith Media for NatWest

Not for Profit

  • AMVBBDO for Stroke Association
  • m/SIX for Follicular Lymphoma Foundation
  • Pegasus PR for Girlguiding
  • Save the Children for Save the Children
  • The Kite Factory for Unicef UK
  • The Royal Society for the Protection of Birds (RSPB)
  • Tonic Agency Ltd for Metropolitan Police Service
  • W for The Children's Society
  • We Are Social for National Holocaust Centre and Museum
  • Yodel Mobile for Breast Cancer Now

Music and Entertainment

  • Columbia Records UK
  • m/SIX for Electronic Arts
  • Pan Macmillan for Pan Macmillan (in-house marketing team)
  • PHD UK for Warner Bros. UK
  • the7stars for Parlophone Records
  • Yodel Mobile for UKTV Play

Sport and Leisure

  • AnalogFolk for Nike
  • Edelman, UK for ASICS
  • Mercieca for Mitre and The Football Association
  • Octagon for AIG Life UK
  • Threepipe for The England & Wales Cricket Board
  • Wavemaker CS for NFL Game Pass
  • Wavemaker Global for Formula 1
  • Wunderman Thompson UK for BT Sport Unscripted
  • Wunderman Thompson UK for BT Sport Whatever it is, Cancel it

Retail and eCommerce

  • Kazoo Communications for Bensons for Beds
  • Braze for Bloom & Wild
  • Zenith Media for Costa Express
  • Cult Beauty for Cult Beauty
  • Zenith Media for H&M
  • Snag Tights

FMCG

  • Zenith Media for Bodyform
  • Bulletproof for Challs International
  • M&C Saatchi Sport & Entertainment for Coca-Cola
  • We Are Social for Diageo
  • Dentsu Redstar for Heineken
  • W for Papa John's
  • Zenith Media for Tena
  • Brand Culture for The Coca-Cola Company
  • Total Media for Young's

B2B

  • Brands2life for Qlik
  • Don't be Shy for Escape Hunt
  • Elixirr
  • Facebook
  • MRM//McCann for United States Postal Service
  • W for Jaguar Land Rover
  • RAPP UK for L'Oreal
  • SEMrush

Public Sector

  • Always Be Content for Scottish Water
  • Ardmore for Translink
  • De Montfort University for De Montfort University
  • MRM//McCann for Panasonic TOUGHBOOK
  • MullenLowe Group UK for NHS England
  • MullenLowe Group UK for Health Education England & NHS England
  • PS London for University of Bradford
  • The Union Advertising Agency for Food Standards Scotland & The Union

Healthcare and Pharma

  • GSK Consumer Health
  • MullenLowe Group UK for Health Education England & NHS England
  • Zenith Media for Bodyform
  • Zenith Media for Tena

Automotive and Transport

  • Dentsu X India matrix for Maruti Suzuki India Limited
  • LNER (London North Eastern Railway)
  • m/SIX for Toyota
  • UNIT9 for Bentley
  • W for Jaguar Land Rover

Mobile

  • Carat Leeds for Arriva UK Bus
  • Facebook for It’s Not Magic, It’s Insight
  • Facebook for Simply Add Stories
  • iProspect Leeds for Marston's
  • Publicis Sapient for Centrica
  • Yodel Mobile for Gymshark
  • Yodel Mobile for UKTV Play

PR

  • 160over90 for Carlsberg UK
  • Cirkle for Birds Eye
  • Frank forBurger King
  • GiffGaff
  • M&C Saatchi Sport & Entertainment for Coca-Cola
  • Octagon for Paddy Power
  • Tin Man for Megabus
  • Third City for Bupa
  • W for The Children's Society

B2C Integrated

AV Browne for Hastings Hotels

  • GiffGaff
  • ITV for I'm A Celebrity... Get Me Out Of Here!
  • ITV for Love Island 2019
  • ITV & Veg Power
  • method - People Against Dirty for method - People Against Dirty
  • MullenLowe Group UK for NHS England
  • Octagon for Paddy Power
  • Pan Macmillan in-house marketing team
  • Pufferr Ltd for New Bond Street Pawnbrokers
  • RAPP UK for Virgin Media

Digital

  • 3 Monkeys Zeno
  • CACI ltd for Bookatable by TheFork
  • Merkle EMEA for Danone - Early Life Nutrition
  • Zenith Media for H&M
  • MullenLowe Group UK for Health Education England & NHS England
  • rewardStyle for Mytheresa
  • Pufferr Ltd for New Bond Street Pawnbrokers
  • Don't be Shy for Promethean
  • rewardStyle for Topshop
  • RAPP UK for Virgin Media

Sponsorship

  • Dentsu X for JFOODO
  • Lucozade Sport
  • Maverick Sports + Entertainment for DHL
  • Octagon for Paddy Power
  • RAPP UK for Virgin Media
  • Tangerine for Specsavers
  • We Are Social for Diageo
  • Zenith Media for Coors Light

Social Media

  • 3 Monkeys Zeno
  • AnalogFolk for Nike
  • Ball Street Network for Paddy Power
  • Birds Eye (Aunt Bessie's)
  • Columbia Records UK
  • Fifty Digital for World Athletics
  • Noise Media for Just Eat
  • Pulse Creative London for The Times and The Sunday Times
  • Social Chain for Veet Men
  • Zenith Media for Bodyform

Branded Content

  • Citizen Relations for The Macallan
  • Elixirr
  • Just So for Diageo
  • m/SIX for Electronic Arts
  • RAPP UK for The Open University
  • The Brooklyn Brothers for WaterWipes
  • Wavemaker Global for Formula 1
  • Zone for Guide Dogs

Best Brand Experience or Event

  • Bright Signals for Edinburgh Festival Fringe Society
  • Collider for Riot Games
  • Edelman, UK for ASICS
  • Facebook
  • Intermarketing Agency for Adidas
  • Kairos Esports for KFC UK & Ireland
  • RAPP UK for Virgin Media
  • The Producers for The LEGO Group
  • W for The Children's Society

Design

  • Boost Power (part of OVO Retail)
  • Bulletproof for Challs International
  • Frank for Atom bank
  • Lewis Moberly for IFFCO
  • Zest Design London for Automobili Lamborghini

SEO

  • Crafted for Eurotunnel Le Shuttle
  • Don't be Shy for Promethean
  • MediaCom North for Plumbs
  • Propellernet for PureGym
  • Whites for Virgin Mobile
  • Zenith Media for Next

Advertising

  • Bright Signals for Edinburgh Gin / Ian Macleod Distillers
  • Cult Beauty
  • Frank for Atom bank
  • Once Upon A Time Media for instax (Fujifilm UK Ltd)
  • Propellernet for Pour Moi
  • Pufferr Ltd for New Bond Street pawnbrokers
  • The Media Angel for Swansea University

Media Planning or Buying

  • M&C Saatchi Performance for EDF
  • Once Upon A Time Media for instax (Fujifilm UK Ltd)
  • PHD UK for Warner Bros. UK

Best Technology-led Innovation of the Year

  • Brandwidth for Toyota
  • EIGHTYDOTS GmbH for BMW Group
  • Octagon for Mastercard
  • Octagon for QBE
  • Pufferr Ltd for New Bond Street Pawnbrokers
  • RevLifter for Harvey Nichols
  • SEMrush

New Product or Service Launch Strategy of the Year

  • Access Group
  • Boost Power (part of OVO Retail) for Boost Power (part of OVO Retail)
  • CHS for HSBC UK
  • M&C Saatchi Public Relations for EE
  • Marriott Hotels Limited
  • PMG for Beats by Dre
  • Stein IAS for Trelleborg Marine & Infrastructure
  • WPNC for Laithwaite's
  • Yodel Mobile for Gymshark

Re-brand or Re-launch Strategy of the Year

  • Big Transform for Proximo Sprits
  • BJL for Foxy Bingo
  • Greenspace for Battersea Power Station Development Company (BPSDC)
  • MRM//McCann for United States Postal Service
  • Nosy for Picadeli
  • Papa John's GB
  • Weetabix Food Company for Ready Brek
  • Wunderman Thompson UK for Kaspersky

Long Term Marketing Strategy (3 Years or More)

  • AV Browne for Hastings Hotels
  • Brand Culture for Energizer
  • Don't be Shy for Promethean
  • Elvis for Mondelez
  • Extreme for The Stable Company
  • Movement for Fanta
  • Stein IAS for Trelleborg Marine & Infrastructure
  • ZAK for New Balance Football

Most Effective use of Data or Insights

  • CACI ltd for EDF Energy
  • Citizen Relations for Trainpal by Ctrip
  • Dentsu Redstar for Heineken
  • m/SIX for TalkTalk
  • MullenLowe Group UK for NHS England
  • Propellernet for PureGym
  • RAPP UK for Ralph Lauren
  • Search Laboratory for Mars Petcare
  • Spotify for The Government (The Home Office and The Cabinet Office)
  • Zenith Media for NatWest

Brand Development or Extension of the Year

  • Save the Children
  • Scoop and Spoon for Red Bull Media House
  • The Trade Desk
  • W for Camden Town Brewery

Customer Insight

  • AMVBBDO for Stroke Association
  • Boost Power (part of OVO Retail)
  • Boxclever for DFS
  • EIGHTYDOTS GmbH for BMW Group
  • Go Inspire Group for Pets at Home
  • Nitro for Four Reasons
  • PHD UK for Argos
  • Stickyeyes for Arla UK
  • STRAT7 for Bonamy Finch

Find out more details regarding the ceremony on The Drum Marketing Awards homepage.

Partners of these awards are The Trade Desk, Financial Times and Modo25.

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