Finn appointed partner for Mason's Gin

Finn selected to grow Mason Gin's commercial awareness.

Mason’s Yorkshire Gin has appointed Finn as its lead creative agency, who have been tasked with meeting its ambitious growth plans.

Finn’s appointment marks the company's significant reinvestment in 2020, following a fire last year that destroyed its distillery.

This year, Mason reopened its new distillery alongside a series of new product launches.

Mason founder, Karl Mason, says: ‘’We are at a turning point for the business as we focus on new growth ambitions, and we’re looking forward to working with Finn on what is set to be an exciting year.

"Mason’s is literally rising from the ashes, reinvigorated and with a laser focus on future growth."

Finn was appointed following a competitive pitch process.

Of this decision, Mason adds: “We were really impressed with Finn’s combination of a strategic approach with exciting creativity and a good dose of commercial awareness.”

Nadia Pluck, Finn's account director says: "The launch of the new distillery represents new horizons for Masons following a raft of investment, and we’re thrilled to be on board at what is an exciting time for the business."

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.