Time Out has unleashed an off-the-cuff rebrand in response to the spiralling coronavirus crisis. Time Out out has rebranded to Time In over the imposition of a travel ban in many nations.
Both the New York and London editions of the print magazine and website now sport the new branding in recognition of the far-reaching consequences of a policy of ‘social distancing’.
New York is to close all restaurants, bars and other venues across the city from tomorrow in a desperate move to stem a tide of rising infections, at the same time as it tightens a European travel ban to include the UK and Ireland.
This changed reality is feeding through to editorials which now champion entertainment avenues which land closer to home through timely pieces such as ‘The best takeout and delivery restaurants in New York’ and ‘The 40 best movies on Netflix right now’.
Explaining the motivation behind the Time In rebrand editor Will Gleason wrote: “We’ve changed our logo temporarily to acknowledge this new reality, but rest assured: Time Out New York will continue to help you discover the best of the city, whether it’s Time Out or Time In.
“We know many independent, small businesses we love will be hurting during this time, so we’ll keep championing them as long as it’s responsible to do so. For those who will be spending more time than usual in their apartments, we’ll also be giving you some fun things to do at home, from guides to the most uplifting movies currently available over streaming services to the best takeout and delivery services in the city.”
Time Out has begun to feel the effects of the outbreak in recent days with a decline in footfall evident at all five Time Out Markets in Lisbon and the US before their closure. The publication has also reported delays to advertising campaigns as businesses batten down the hatches.