The Drum Awards Festival - Official Deadline

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By The Drum Reporters, Editorial team

March 16, 2020 | 2 min read

The Drum's new Digital Transformation Festival is underway after a busy first day of streamed sessions and exclusive content.

Headlining day one was a lively panel discussion in association with BBC Global News examining the unprecedented disruption caused by the coronavirus, and how the fallout from the pandemic is impacting the ad industry. If you missed it, you can catch up now.

Monday's other standout video sessions included an interview with Asda's outgoing chief customer officer, Andy Murray, on the impact of digital transformation on retail.

And a look at how B2B trends inform LinkedIn's content marketing strategy with the social network's content marketing lead, Elizabeth Knights-Ward.

As well as the streaming talks and panels, is also publishing an array of new in-depth features dedicated to the topic of digital transformation during the festival. Today's new articles included:

A look at how Deliveroo et al are delivering change as ordering apps serve up the future of food

Top marketers including Antonio Lucio, Marc Pritchard and Mel Edwards telling us about their biggest digital challenges

Verizon Media chief Guru Gowrappan telling us what's on the horizon for Verizon in an exclusive interview

And we've been revisiting some of the most insightful writing on digital transformation in our archive, including:

This examination of Fifa, product placement and the future of ads in video games

And our inside look at the makings of Ikea's app with its digital chief Barbara Martin Coppola

Another packed day of content awaits tomorrow, with Accenture Interactive boss Brian Whipple taking part in a fireside chat in New York as part of our shedule. You can see the full schedule on the Digital Transformation Festival website.

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