The Drum's new Digital Transformation Festival is underway after a busy first day of streamed sessions and exclusive content.
Headlining day one was a lively panel discussion in association with BBC Global News examining the unprecedented disruption caused by the coronavirus, and how the fallout from the pandemic is impacting the ad industry. If you missed it, you can catch up now.
Monday's other standout video sessions included an interview with Asda's outgoing chief customer officer, Andy Murray, on the impact of digital transformation on retail.
And a look at how B2B trends inform LinkedIn's content marketing strategy with the social network's content marketing lead, Elizabeth Knights-Ward.
As well as the streaming talks and panels, thedrum.com is also publishing an array of new in-depth features dedicated to the topic of digital transformation during the festival. Today's new articles included:
And we've been revisiting some of the most insightful writing on digital transformation in our archive, including:
Another packed day of content awaits tomorrow, with Accenture Interactive boss Brian Whipple taking part in a fireside chat in New York as part of our shedule. You can see the full schedule on the Digital Transformation Festival website.