16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

Gordon Young
Editor-in-chief at The Drum

How is coronavirus impacting the global advertising industry?

The global advertising industry is used to turmoil, butas COVID-19 spreads and world leaders escalate their response, what will be the economic impact? Will severe disruption lead to an advertising recession? As scenario planning remains at the top of everyone’s agenda, who better than the BBC and industry experts to unpack it all and look at what it means for brands and publishers.

Moderated by television presenter and journalist, Andrea Catherwood, the panel will also include Geeta Guru Murthy, anchor and presenter on BBC World News; Amy Kean, director of brand and innovation at the change consultancy; and Gemma Greaves, the outgoing CEO of The Marketing Society.

At a time of such a huge global news story, who better than BBC Global News, alongside industry experts, to take a close look into what this fast-moving story means for brands and publishers.

Watch the full session here.

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