The global advertising industry is used to turmoil, butas COVID-19 spreads and world leaders escalate their response, what will be the economic impact? Will severe disruption lead to an advertising recession? As scenario planning remains at the top of everyone’s agenda, who better than the BBC and industry experts to unpack it all and look at what it means for brands and publishers.
Moderated by television presenter and journalist, Andrea Catherwood, the panel will also include Geeta Guru Murthy, anchor and presenter on BBC World News; Amy Kean, director of brand and innovation at the change consultancy; and Gemma Greaves, the outgoing CEO of The Marketing Society.
At a time of such a huge global news story, who better than BBC Global News, alongside industry experts, to take a close look into what this fast-moving story means for brands and publishers.