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Digital Transformation Festival Marketing

Adobe, BBC Global News and Adidas leaders among Digital Transformation Festival headliners


By Imogen Watson, Senior reporter

March 13, 2020 | 3 min read

Leading media and marketing figures from the likes of Adobe, BBC, Coty and Adidas are among those who'll be taking part in The Drum's new Digital Transformation Festival, streaming live online from Monday (16 March).

The Drum announces its headlines for its first Digital Transformation Festival

The Drum announces its headlines for its first Digital Transformation Festival

Accenture Interactive boss Brian Whipple and former England star striker Eni Aluko will also play their part in a packed programme of intervews and panel discussions being broadcast on from next week until 30 April.

With the coronavirus crisis shutting down industry events from London to Singapore to Texas, The Drum is moving its event programmes online, introducing a new type of festival dedicated to the timely topic of digital transformation.

Highlights of the programme include:

A session in partnership with BBC Global News examining coronavirus's economic impact on advertising budgets, brands and publishers and how our industry can react to climate change.

A fireside chat with Accenture Interactive chief and The Drum magazine guest editor Brian Whipple in New York.

Former England striker Eni Aluko discussing how to champion the next generation of female athletes in the company of Adidas, Iris and Barclays.

Exclusive interviews with top brand marketers including Eve Sleep chief marketing officer Cheryl Calverley, Domino's recently-departed chief marketing officer Emily Somers and Asda's outgoing chief customer officer Andy Murray.

And panels looking at the impact of technology on creativity, pitching for new business in a WFH world and the future of brands within closed ecosystems in association with 4C.

Given the recent rise of quarantines and organisations voluntarily encouraging employees to work from home, there will also be a panel discussion on the future of work that asks if businesses born out of the digital world will be better equipped for the future of work than legacy businesses.

In addition to daily streamed video sessions, The Drum's editorial team will also be publishing a wealth of new in-depth features exploring some of the biggest issues in the modern marketing landscape.

The Drum website will also be revisiting some of the best writing on digital transformation matters we've ever published to build an extensive education library on the topic open to everyone in marketing.

Wherever you are, you can be in the Digital Transformation Festival audience from Monday through the dedicated website.

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