Nottingham-based digital marketing agency, Impression, has appointed four new staff members across its business.
The new appointments follow a record year for the company, as in 2019, Impression gained a string of new clients, including electrical goods company, Vax, musical instrument shop, Andertons, central heating company, Vaillant and software company, Mitrefinch. Impression also enjoyed a rise in demand for its paid media services, which has prompted the team's growth.
Rob McCordick joins Impression as a paid search specialist. He was previously head of PPC at GoDaddy and will be leading on strategy development and execution for many of the agency’s biggest retained accounts.
Amy Stamper will also join the paid media team as a paid social and display specialist. She arrives from Nottingham-based restaurant booking guide, GoDine. In her new role, she will be required to support clients with lead generation and sales through targeted advertising campaigns using Facebook and other social media channels.
Claire Henley has also been hired at Impression for a PPC executive. Prior to this role, Henley was at Boots for six years where she gained a lot of experience working in-house at one of the UK’s biggest ecommerce brands.
Polly Astill is the last new staffer to join Impression. She will join the commercial team as its marketing manager, where she will be heavily involved in the development of the company’s events and brand identity over the coming months.
Aaron Dicks, co-founder and managing director at Impression, says: “The start of 2020 has been particularly busy across the business with new clients, speaking opportunities and events across the UK and internationally - it’s a really exciting time for Impression and I’m delighted to welcome the new members to our team.
“Paid media is important for businesses that want to stand out in an increasingly competitive marketplace and this has been reflected in the enquiries we now receive on a daily basis. Given the market conditions, I only envisage this arm of the business to grow further in the years ahead.”