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Cult appoints new global managing director

By The Drum Network | Staff Writer

March 12, 2020 | 2 min read

Cult has appointed co-founder Bridey Lipscombe to the position of global managing director, effective immediately.

Lipscombe founded Cult with Cat Turner eight years ago, with the ambition to take the world’s biggest beauty, fashion, luxury and wellness brands beyond their comfort zone to drive tangible business value.

Together, they launched a New York office in 2018, a global production house in 2019, and now have over 40 staff and an annual turnover of $8m.

As Cult continues its global expansion with hopes of opening an office in LA soon, following a raft of West Coast new business wins, and an office in Amsterdam, Lipscombe will oversee the day to day running of the agency while Turner will focus on creative output.

In the last three months, Cult has hired a new head of strategy, Charlotte Bunyan, its first communications director, Hugo Eyre-Varnier, and signed award-winning futurist author, Lucie Greene, to collaborate on Cult:Futures, their new insight and incubation programme.

Turner, co-founder and CCO at Cult, says: "Bridey is a powerhouse of brand, digital and consumer-centric business insight. Cult is re-inventing creativity and culture for the twenty first century, and her pioneering leadership skills and strategic laser-focused brain will place us firmly in the minds of CMO’s across the world. Our divide and conquer business strategy will double down on Cult’s success and expansion."

Lipscombe adds: "With Cat focused on creativity, taking on the role of MD felt a natural extension. Cult is 100% independently owned and has a unique offering with creativity embedded at its core. With our combined vision and pace, we offer both new establishment and legacy brands seamless world-class marketing at scale and speed. Our success to date demonstrates how much brands need us. Cult only works with people that are willing to break new ground, we invite CMO’s that are creatively frustrated to get in touch."

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CULT

Cult's ideas and insight take some of the world’s biggest beauty, fashion, luxury and wellness brands beyond their comfort zone to drive tangible business value. Founded in London in 2012 by Bridey Lipscombe and Cat Turner, we launched a New York studio in 2018, a global production house in 2019, and now have over 40 staff and an annual turnover of $8m.

Our innovative campaigns deliver authority, personality and relevance for our clients, be they legacy brands or start-ups. New business wins in 2019 included ELEMIS, Burberry, ghd, Rodan + Fields, Kopari and Pepsi-Lipton International’s latest plant powered energy drink YULA. Existing clients Sally Hansen, dunhill and Coty also extended our creative remit. Cult have worked with icons including Beyoncé, Katy Perry, Vivienne Westwood and Lady Gaga, while also recently being the first agency to develop a social drop-model for Marc Jacobs, which generated a sales uplift of over 250%.

The business’ R&D arm launched Mindscape, a mental health voice app for Amazon Alexa and Google Home, in conjunction with charity Mind. The app received critical acclaim and Mindscape 2.0 will be launched later in the year. Cult have recently appointed a new Head of Strategy, Charlotte Bunyan, their first Communications Director, Hugo Eyre-Varnier and signed award-winning futurist author Lucie Greene to collaborate on Cult Futures, their new insight and incubation program.

Clients include :

M.A.C Cosmetics, ELEMIS, Nike, Burberry, Sally Hansen, GHD, Kopari, Rodan + Fields, Amazon Fashion, Pepsico, Umbro, St. Tropez, Revlon Professional, FarFetch, Sarah Jessica Parker Fragrances, Agent Provocateur, Royal Salute, Kurt Geiger, Tod's

Awards include :

2018: Shortlisted Campaign's Independent Agency of the Year, The Drum Independent Agency of the Year Top 100 2017: The Drum Network Social Media Agency of the Year 2016: Brand Republic Agency of the Year 2015: BIMA Hot 100 (Agency Co-Founder Listed), Digital Mavericks, Top 10 (Both Agency Co-Founders listed) Clio Image Awards, Experiential (winner)

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