Media intelligence provider, Meltwater, has added podcast monitoring into its product suite, giving customers the ability to monitor 25,000 podcasts globally in real-time.
As the medium has evolved with over half of all Americans listening to a podcast in 2019, Meltwater's new podcast integration will see the company add over 3,000 new podcasts to the platform every day, across over a dozen languages.
Meltwater customers can now monitor podcasts using keywords that are important to them. Additionally, they can find opportunities to place thought leaders from their organization on podcasts that cover topics relevant to their expertise.
Having the ability to monitor podcasts globally allows customers to benchmark their presence on podcasts against their competitors; understand the sentiment of every mention; analyze their overall performance; and share relevant podcasts with stakeholders easily.
The complete all-in-one solution allows customers to monitor and analyse podcasts alongside online news, print media, broadcast coverage and social media. Meltwater's new offering also captures more content and conversations than others in the industry.
"The consumer popularity of podcasts is steadily increasing around the world, and companies are now turning their attention to podcasts as an important medium for them to consider as a part of their public relations and marketing strategy," says Meltwater's executive director of product, Niklas de Besche.
"We are excited to add podcast monitoring to the solutions that we deliver to our customers, and to help them gain insights from podcasts to see how that corresponds with what's being said in the news and all across social media."
Meltwater customers can speak to their account manager about adding the new podcast monitoring function to their subscriptions. More information on the new podcast monitoring integration can be found here.