To be known henceforth as Cicero/AMO, the business specialises in offering a full-service suite of communications and market research offerings spanning corporate PR, public affairs, market research and digital communications.
In its new guise, Cicero/AMO will add to its repertoire in collaboration with Maitland/AMO to offer strategic advice on investor relations, media relations and research throughout Europe.
Yannick Bolloré, chairman and chief executive of Havas Group said: “Cicero’s entrepreneurial spirit and drive for excellence make them a natural fit within the Havas Group. The addition of Cicero to our AMO network reinforces our ability to develop best-in-class strategic advice to our clients in the UK and beyond. A warm welcome to the team!”
Iain Anderson, executive chairman at Cicero/AMO, added: “The need for expert, political, research-led and corporate communications counsel has never been greater. Specialist market and regulatory understanding have become a ‘must-have’ for businesses looking to navigate today’s political and media landscape. This deal ensures we will stay ahead of the curve. We will combine our world-class services to create the leading strategic communications offer and access the specialisms, expertise and creativity of both the AMO and the Havas networks.”
Havas Group has ploughed $100m into its burgeoning AMO network as it bets big on corporate and financial communications over the next five years.