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Apple tours Russia’s Hermitage Museum in one take on iPhone


By Kyle O'Brien, Creative Works Editor

March 10, 2020 | 2 min read

Apple’s ‘Shot on iPhone’ campaign has given its iPhone 11 Pro its lengthiest challenge yet – a five-plus hour tour of the Hermitage Museum in Saint Petersburg, Russia done in one continuous shot.

Hermitage iPhone

Apple's tour of the Hermitage in Russia on iPhone

The Hermitage Museum was founded in 1764 – when Empress Catherine the Great acquired a massive collection of paintings – and open to the public since 1852, and is billed as the second-largest museum in the world. Its collections comprise over three million items and occupy a large complex of six historic buildings, including the Winter Palace, the ornate former residence of the Russian czars.

‘Hermitage. Shot on iPhone 11 Pro’ highlights Russia’s tech 'tester' culture and the Hermitage Museum played a perfect host for Apple’s challenge due to its scale and beauty. The result blends technology with high art, giving people a unique look at a museum many may not ever see in person.

In just one charge and one take, Russian director Axinya Gog takes viewers on a five-hour-and-19-minute cinematic odyssey throughout the museum’s public collections, past artworks by masters such as Rembrandt, Raphael, Caravaggio, Canova and others, featuring live dance, performances and music along the way. The film culminates with a 30-minute musical finale from Russian pianist and composer, Kirill Richter.

After the single-take feat, Apple reports that there was still 19% battery remaining.

See the full film by clicking on the Creative Works box below.

Apple: Hermitage. Shot on iPhone 11 Pro. by TBWA Media Arts Lab

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