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Advertising International Women's Day

An ad of one's own: how brands are acknowledging International Women’s Day

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By Ellen Ormesher, Senior Reporter

March 6, 2020 | 2 min read

Sunday 8 March is International Women’s Day. As an annual focal point in the continuing global movement for women’s rights, it celebrates the social, economic, cultural and political achievements of women, as well as the ongoing need for gender equality.

Malala Yousafzai

Malala Yousafzai in Apple's 'Behind the Mac' campaign

Though not attributed to any particular group, it is a day marked internationally by governments, organisations, charities, corporations and brands alike.

This year’s theme is #EachforEqual, which champions the idea that an equal world is an enabled world. So how are brands helping to forge a gender-equal world, celebrate women’s achievements, raise awareness against bias and take action for equality?

Take a look at the campaigns below and vote for the ones you think hit the mark.

Mini: Do it for the Drive

By Mini

Overall Rating 5/5

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Malala Yousafzai

Apple: Behind the Mac (International Women's Day) by TBWA Media Arts Lab

By Apple

Overall Rating 4/5

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Can You Solve the Riddle? by Mindspace

Overall Rating 5/5

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Everlast: advert-body-1

By Everlast

Overall Rating 5/5

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I Keep it 100

Overall Rating 5/5

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Retail Me Not: We Shop with Her

By Retail Me Not

Overall Rating 5/5

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Orangetheory Fitness: Imagine What You Can Do With More by Tombras

By Orangetheory Fitness

Overall Rating 5/5

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Hershey's: #HerSheGallery by BETC Sao Paulo

By Hershey's

Overall Rating 5/5

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Does it sit comfortably? by VCCP

Overall Rating 5/5

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Coolhaus: Fit for a Queen

By Coolhaus

Overall Rating 4/5

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The Sun: Just A...

By The Sun

Overall Rating 5/5

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United Colors of Benetton: #UnitedByStories

By United Colors of Benetton

Overall Rating 4/5

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Catalyst: advert-body-1 by Burns Group

By Catalyst

Overall Rating 5/5

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Levi's: I Shape My World by AKQA

By Levi's

Overall Rating 5/5

Vote now

The Decade That by Mediazoo

Overall Rating 5/5

Vote now

I Touch Myself by Wunderman Thompson

Overall Rating 0/5

Vote now
Advertising International Women's Day

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