See what’s on at The Drum

Ruptly starts year by topping global YouTube rankings

Award-winning international news and media agency, Ruptly, has announced two milestones for its YouTube channel - it has secured one million subscribers and been named number one on Tubular Labs’ recent ranking of the top 30 global news agencies on YouTube in January.

The agency beat big-name incumbents, including Associated Press, Agence France-Presse, Europa Press and CCTV+ to the top spot and the accolade highlights the appeal of Ruptly’s video offering and its ability to captivate audiences with its raw news content.

Industry-leading social media benchmarking company, Tubular Labs compiled its rankings, in which Ruptly amassed a total of over 32 million views across all of its YouTube content in January.

This places Ruptly ten million views ahead of its close rival, TNAMCOT.

The most popular video from Ruptly’s recent line-up received over 800,000 views and depicted the funeral of Iranian General, Qassem Soleimani, in the city of Tehran (below). The footage captures tens of thousands of people flooding the city's streets to pay their respects to Iran’s former Quds Force General and other militia leaders, who were killed in a US airstrike.

Other top-viewed videos from Ruptly include: further footage from General Soleimani’s funeral, this time depicting Supreme Leader Ayatollah Ali Khamenei as he tearfully led tribute prayers (over 500,000 views); footage capturing the moment a Ukraine International Airlines plane crashed minutes after take-off with at least 170 people on board (over 400,000 views); and a dramatic rally in Virginia’s state capital led by opponents to the gun control regulation proposed earlier that month (over 400,000 views).

Laura Lucchini, Ruptly’s head of news, says: “I’m proud to see Ruptly’s content attracting the attention it deserves. These new figures are testament to newsworthiness of the content we deliver for clients and of its clear public appeal – clients and new partners alike can be sure that our content will generate results on their channels and platforms too.

"Having come in at number three on the same report last year, there is nothing better than to lead the industry at the start of 2020.”

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy