IAB Rolling Heavies: GroupM’s Michael Beecroft on why failing fast is a frustrating mantra
The IAB Southeast Asia and India’s Rolling Heavies series is back, with more of Asia Pacific’s most influential digital leaders answering questions while riding on a bike.
This is the third series, created by the IAB Southeast Asia and India in partnership with cloud video creation platform 90 Seconds, that The Drum is proud to exclusively host. The series sees IAB Southeast Asia and India regional chief executive Miranda Dimopoulos, ask senior industry leaders about their career, while riding down Singapore’s East Coast park.
In the latest episode, Michael Beecroft, CEO of North East Asia at GroupM talks about why ‘controlled explosions’ or ‘failing fast’ is a frustrating industry term and the power of owning up to mistakes.
To catch up with past episodes, which includes leaders from GroupM, Comscore and SPH, check out the rest of the series.
