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Business on the Move Marketing

Business on the move including Ikea, O2, Budweiser, Intersnack, and Old Navy


By Imogen Watson, Senior reporter

February 27, 2020 | 4 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Business on the move is a weekly column. Email if you want to be included.

Business on the move is a weekly column. Email if you want to be included.

This week includes moves from O2, Budweiser, Intersnack and Old Navy.

This week's acquisitions

EMEA wins

Virtue has been named Ikea's main agency for brand building communications in Sweden, Finland, Norway, Denmark, Portugal and Belgium.

Nudge PR has been appointed by Pingza, a wine app, and packet mash brand Idahoan Perfect Mash.

The owner of KP Snacks, Intersnack, has consolidated its media planning and buying for its 21 European markets into Publicis Groupe.

Harbour has been appointed as brand partner for The Gym Group.

Americas wins

Manhattan Mini Storage has named Mcgarrybowen New York as its creative agency of record.

Discover has appointed Grey New York as its creative agency of record.

Old Navy has appointed the Martin Agency as its creative advertising agency, following a review.

APAC wins

Tokidoki has appointed IMG as its exclusive licensing representative in Japan, Korea and Taiwan.

Budweiser has appointed 72andSunny Singapore as its regional brand partner.


CreatorIQ has expanded its business into France and Germany as part of its growth strategy.

A creative agency has been opened in Newcastle-upon-Tyne called BEOM. It aims to put an emphasis on collaboration with other technology-driven businesses.

BWP has gone through a brand and strategy refresh for 2020, where it has re-defined its proposition and re-branded in preparation for further international growth.


O2 has put its CRM account up for review, dealing a blow to the troubled agency, M&C Saatchi.

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