Ads We Like: Air New Zealand's safety video highlights country’s biodiversity crisis

Air New Zealand has launched its latest safety video that highlights the impact of New Zealand’s biodiversity crisis.

The video, called 'A Journey to Safety', tells the story of a young girl who transports a lost Takahe, a bird indigenous to New Zealand, to his new home with help from Air New Zealand and the Department of Conservation (DOC).

It stars Lily Roebuck in the role of Janey, supported by DOC Threatened Species Ambassador Nicola Toki, DOC ranger Jerry Henry-Finch, Air New Zealand crew members Danielle Griffioen, Shelly Pretorius and Jordan Young, children of Air New Zealand employees and a CGI Takahe named Mr T. 

New Zealand’s landscapes are featured in the video, with the Murchison Mountains in Fiordland, Tiritiri Matangi in the Hauraki Gulf and Sanctuary Mountain Maungatautari in Waikato all making an appearance. 

“The newest video is a charming story with a serious message behind it,” said Jodi Williams, Air New Zealand’s general manager for global brand and content marketing.

“While it’s lighthearted on the surface, it conveys a really important message – our native birds need our help. Our safety videos have collectively generated more than 180 million views over the past decade, so what better medium to shine a spotlight on New Zealand’s biodiversity crisis.

“We’re really proud of the work we’re doing with DOC, and hope Kiwis and visitors alike will not only delight in our latest video but take on the message behind it.” 

The two organizations have been working together since 2012 to help protect and enhance New Zealand’s natural environment. Under the partnership, the airline has transported more than 3,200 threatened species to safe havens, funded pest traps across 38,000 hectares of the country, and supported marine science and research within New Zealand’s marine reserves. 

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