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Agencies 4 Growth Festival Logo

Ads We Like: Volvo truck tower shows how new vehicle range stacks up

Volvo has hit the road with a gravity-defying spectacle designed to demonstrate the power and strength of its latest truck range.

Four of the latest lorries to roll off the production line are the focus for the heavy-duty advert after they were delicately stacked one on top of the other to create a single 15m tall, 58 tonne road monster.

Riding atop this precarious transport was Volvo Trucks president Roger Aim who put his full faith in the sturdiness of his ad-hoc ride by standing proudly on top of his vehicle sandwich.

Aim said: “I´m used to being on top of things, but for me, shooting the truck tower was definitely an unusual day at work. And let's just say I have a certain respect for heights. I´m a down to earth guy.”

Markus Wikström, engineer at Volvo Trucks, added: "It took about a month to design and build the tower and make sure it was safe to drive. Essentially, this was made possible thanks to the sturdy construction truck, the Volvo FMX, and its new 38-tonne bogie being able to carry the weight of the others. But it also required a steady speed and course, accomplished by the Volvo Dynamic Steering technology and a skilled truck driver.”

Shot on location at Volvo’s test track at Gothenberg Sweden the quadruple decker stunt marks the official launch of the Volvo FH, Volvo FH16, Volvo FM and Volvo FMX in Europe, the backbone of the manufacturers haulage fleet.

Previous Volvo Truck have shown how drivers can pimp up their rides with a fuel efficient turbo compounding engine.

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