Accenture Interactive group chief executive Brian Whipple has guest edited the newest edition of The Drum, leading the magazine’s editorial team as we explore how brands can use tech to develop purpose-fueled innovation.
Whipple, who leads the Accenture division that owns the likes of Rothco, The Monkeys, Droga5 and Karmarama and more, has used his editorship to look at how immersive technologies are being applied to societal challenges, at the evolution of brand mission statements as value-for-money gives way to money-for-values, and to highlight what he considers the most exciting, innovative and life-changing new uses of tech.
The issue also features an interview with the Plastic Bank’s David Katz, a profile of food tech brand Impossible and a conversation between Whipple and celebrated creative David Droga in which they talk about the role of creativity in improving people’s lives.
“I’m excited about the opportunity to shine a light on something I feel passionately about – the need for purpose-fueled innovation to make lives better, more productive and more meaningful,” said Whipple of his editorship.
“I’m frustrated by how much time, effort and capital investment is being channeled into so-called 'innovations' that do little to advance or improve society. We, as an industry, have the creativity and technology chops to inspire and improve our world. We are poised at a precipice and it’s up to us to seize the moment by rallying together to innovate with more purpose.”
Stephen Lepitak, editor of The Drum, added: “I’m pleased Brian has agreed to steer an issue of our monthly magazine as he is someone with a strong belief, as we do, that marketing can change the world and I cannot wait to see what we produce as a result of working with him and the team at Accenture Interactive.”
The issue of the magazine will also be distributed at Austin during South by Southwest where The Drum will once again be hosting a number of events at its pop-up pub The Drum Arms.
More detail on The Drum’s plans for SXSW can be round on the online calendar while the magazine will be available for purchase next month, while annual subscriptions can be taken now.
Hear Brian Whipple offer his views on his leadership style as part of our Leadership Lessons podcast. You can get your copy of Brian's guest-edited issue of The Drum here.