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Creative Inclusion Creative Works

Tesco develops broader range of plaster skin tones, prompted by viral tweet


By Imogen Watson, Senior reporter

February 24, 2020 | 4 min read

After a Tesco employee spotted a viral tweet concerning the colour of 'skin tone' plasters, the supermarket has developed a more diverse range of plasters to better represent its shoppers.

Tesco strives to make supermarket more inclusive with diverse range of skin tone plasters

Tesco strives to make supermarket more inclusive with diverse range of skin tone plasters

The comment, retweeted more than 100,000 times, was posted by Dominique Apollon, who shared his emotional response to finally finding a plaster that matched his skin tone.

It read: 'It's taken me 45 trips around the sun, but for the first time in my life I know what it feels like to have a 'band-aid' in my own skin tone. You can barely even spot it in the first image. For real I'm holding back tears.'

In response, Tesco has developed a range of plasters, available for light, medium and dark skin tones. The plaster development was supported by the 'BAME at Tesco' internal colleague network, which aims to make a positive impact on colleagues and customers by raising awareness of diversity, culture and inclusion at Tesco.

On the introduction of the more diverse plaster range, Nicola Robinson, health, beauty and wellness director at Tesco commented: “Our customers are at the heart of everything we do and we continually review our products and services to best meet their needs.

"As one of the largest retailers in the UK, we also understand that we have a responsibility to ensure our products reflect the diversity of our customers and colleagues. We believe the launch of our new skin tone plaster range is an important step and a move that we hope will be replicated by other retailers and supermarkets across the country.”

Adding to this, Paulette Balson, chair of the BAME at Tesco network commented: “One of the main objectives of our network is to help Tesco better serve our customers from all backgrounds and communities. No UK supermarket had ever stocked plasters in a range of skin tones before and we saw this as an opportunity for Tesco to lead the charge and make a genuine difference.

"Through our research within the network, we know how emotive a product like this can be. For example, one colleague reported that their child had felt self-conscious wearing a plaster on their face to school recently because it didn’t match their skin tone and stood out.”

Tesco plasters
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