Creativity

Ads We Like: Nike pays tribute to the many faces of Kobe Bryant in ‘Mamba Forever’

By Kyle O'Brien | Creative Works Editor

February 24, 2020 | 3 min read

To many people, Kobe Bryant was more than just a basketball player. He was a father, an icon, a friend, a community member and a legend.

Nike Mamba Forever

Nike pays tribute to Kobe Bryant with 'Mamba Forever'

He transcended the sport, and his passing left those who knew him, and were influenced by him, devastated.

So, on the day of his memorial service, Nike has paid tribute to the former athlete with a simple yet touching video.

The two-minute film, ‘Mamba Forever’ – a reference to Bryant’s professional nickname and his attitude on the court – comprises just a black screen with white type at the right side.

The text changes as we hear audio from Bryant’s life and career. The word ‘Forever’ stays throughout, while the words in front of that change with the audio.

It covers his high school years in Philadelphia, his two decades winning championships in the NBA, his MVP titles and scoring records, and his role as a father and husband.

Finally, a Laker-yellow ‘Mamba’ is faded into view.

On its website, Nike stated: “’Mamba Forever’ pays tribute to beloved member of the Nike family, Kobe Bryant.

"One of the greatest athletes of his generation, Bryant had an immeasurable impact on the world of sport and the community of basketball.”

Nike: Mamba Forever by Wieden+Kennedy

By Nike

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Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

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