An impromptu KFC visit by celebrity couple Kim Kardashian and Kanye West has been swiftly capitalised on by the chicken chain's quick-thinking ad agency which has immortalised the event with a hastily arranged plaque.
Patrons of the Strasbourg-St Denis branch of the chicken chain are now greeted by a memorial message to the pair after their visit went viral on social media after being captured on video by fellow diners.
The improbable brand ambassadors went on to toast their meal in person with Kardashian later tweeting a picture of West devouring a chicken-filled bucket.
JPG & KFC pic.twitter.com/tlmMZq2LAX
— Kim Kardashian West (@KimKardashian) February 19, 2020
KFC France then marked the occasion with a tweet of their own, advertising a custom-branded ‘Me and my girl split the buffet at KFC’ bucket taken from West’s song ‘Take the Sky’.
— KFC France (@KFCFrance) February 20, 2020
Kardashian responded to the tweet with her own that had chicken and fire emojis.
In a statement, the brand wrote: “Soon, the whole world was infatuated with the video, and fans have already started flocking to the Strasbourg St-Denis KFC location. At 6 pm Thursday evening, a commemorative plaque was erected on the kiosk the Wests used in the presence of the employees who served them, making it a new site of pilgrimage for Kimye fans and chicken lovers.”
Put together by Sid Lee Paris the opportune marketing also saw the track listed on KFC’s Bucket Bangers Spotify playlist.