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The Elephant Room launches recruitment campaign to promote foster care in York

By Olivia Atkins, Branded Content Writer

February 20, 2020 | 3 min read

The Elephant Room is behind a new recruitment campaign for City of York council to encourage more people to consider participating in foster care and it stars four local foster carers.

The short video was inspired by the fact that around 150 children and young people are supported by foster carers in York at any time. But the local authority is always looking for innovative ways to inspire new foster carers to join the foster care network.

In the short video, foster carers talk about their experiences of caring for foster children in the hope that this will shed a more light on the realities of the role.

Amanda Hatton, the council’s director of children, education and communities says: “We have some really amazing children and young people in York who need our care. They come from a wide range of backgrounds and have very differing needs, so we need foster carers with different life experiences and skills to help them create the positive future they deserve.

“Many people consider fostering when their own children have left home and they have a bit more time and space, while others foster children and young people alongside their own children. Some have previous experience of working with children, young people or vulnerable adults, and others know people who’ve been in care or who have been foster carers and just want to help transform a life.”

Growing the local foster carer community is important as it means children and young people who need a home can be cared for without having to move school or leave their current support systems.

Dan Saxby, founder at The Elephant Room says: “Fostering is an emotional subject and one that takes intense self-reflection. Will I bond with the child? How will it impact children already in the home? Whilst the benefits to the child are obvious, the experience can also transform your life. Our team wanted to work on this campaign because of their own personal and intimate experiences of Foster Care.

"We knew for this campaign to work, it needed to be inclusive, supported by children in care and foster carers alike. Our message is: Whatever you thought about foster care, think again."

Councillor Ian Cuthbertson, the council’s executive member for Children, Young People and Education, agrees: “Our foster carers do an incredible job caring for, nurturing and supporting some of our most vulnerable children and young people.

“Many of the children and young people who come into our care have faced significant challenges in their young lives, and foster carers really can help them to change their lives around.

“I’d urge anyone who thinks that they may have the time and the room in their home to foster to get in touch.”


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The Elephant Room

The Elephant Room; an audience led Creative Agency.

We help our clients reach new or lost consumers and audiences by simply including them in the whole process....

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