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Creative 72andSunny

Inspirational badges created for frontline health workers fighting Covid-19

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By Shawn Lim, Reporter, Asia Pacific

February 20, 2020 | 2 min read

A series of badges have been produced in support of healthcare workers in Singapore on the frontlines of the coronavirus (Covid-19) outbreak.

Designed and produced pro bono by 72andSunny, the messages range from ‘Majulah Medics’ ('Onward Medics) to ‘Nurses are the Nicest’ and ‘Tok Kong Doctors' ('Impressive Doctors') and take the form of pin badges and physical and digital stickers.

The creative agency hopes these banners will invite Singaporeans to stand by healthcare workers who not only face the stress of fighting the virus but also have in some instances, been ostracised and shunned.

For example, some nurses have recounted on social media how they were scolded for being in uniform when taking public transport and taking the lift to go to work. There are also stories about how they are unable to hail a cab or a ride-share going to or leaving hospitals.

The Covid-19 crisis has hit a high level of concern globally, and has now infected 75,727 people and claimed the lives of 2,128 people across 30 territories at the time of writing.​

“We stand against fear and we know most Singaporeans are incredibly appreciative of our medical workers,” said Ida Siow, executive strategy director for Singapore at 72andSunny.

“This is a symbol of support for all. We feel passionate about this, as a company and as individuals, with partners or parents who are nurses, doctors and drivers.”

Companies like Grab have also jumped in to support healthcare workers. It has introduced a 24hr on-demand service to enable healthcare professionals to travel to and from hospitals seamlessly.

Majulah Medics by 72andSunny

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