Cannes-Do Festival Banner
Modern Marketing

Man Utd highlights importance of talking about mental health with Ignored campaign

By John Glenday | Reporter

Manchester United

|

Sponsored article

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

Find out more

February 19, 2020 | 3 min read

Manchester United has launched Ignored, a new campaign to raise awareness of the importance of talking about mental health.

Centred on a poignant film featuring words of encouragement from members of the men's and women's teams, the campaign recognises that people with mental health issues can often feel ignored and left to suffer in silence.

Manchester United

Manchester United play on words to raise awareness of mental health issues

It also urges the club's fans and viewers to think about the impact of the language they use and consider how words such as "psycho" and "mad" can alienate those experiencing mental health problems.

The club's group managing director, Richard Arnol,d said: “Manchester United has a long-standing commitment to equality, diversity and inclusion. As part of that commitment, we have a responsibility to raise awareness and tackle the important issues in society, such as mental health.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Ignored follows on from the club's Hatred campaign last year which called out racism both on and off the pitch. It also dovetails with the nationwide ‘Heads Up’ mental health initiative and #allredallequal diversity drive.

Modern Marketing

Content created with:

Nicknamed "the Red Devils", the club was founded as Newton Heath LYR Football Club in 1878, changed its name to Manchester United in 1902 and moved to its current stadium, Old Trafford, in 1910. Manchester United have won a record 20 League titles, 12 FA Cups, 5 League Cups and a record 21 FA Community Shields.

Find out more

More from Modern Marketing

View all

Trending

Industry insights

View all
Add your own content +