Discover client recommended agencies

Man Utd highlights importance of talking about mental health with Ignored campaign

Manchester United play on words to raise awareness of mental health issues

Manchester United has launched Ignored, a new campaign to raise awareness of the importance of talking about mental health.

Centred on a poignant film featuring words of encouragement from members of the men's and women's teams, the campaign recognises that people with mental health issues can often feel ignored and left to suffer in silence.

It also urges the club's fans and viewers to think about the impact of the language they use and consider how words such as "psycho" and "mad" can alienate those experiencing mental health problems.

The club's group managing director, Richard Arnol,d said: “Manchester United has a long-standing commitment to equality, diversity and inclusion. As part of that commitment, we have a responsibility to raise awareness and tackle the important issues in society, such as mental health.

Ignored follows on from the club's Hatred campaign last year which called out racism both on and off the pitch. It also dovetails with the nationwide ‘Heads Up’ mental health initiative and #allredallequal diversity drive.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy