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Man Utd highlights importance of talking about mental health with Ignored campaign

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By John Glenday | Reporter

February 19, 2020 | 3 min read

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Manchester United has launched Ignored, a new campaign to raise awareness of the importance of talking about mental health.

Manchester United

Manchester United play on words to raise awareness of mental health issues

Centred on a poignant film featuring words of encouragement from members of the men's and women's teams, the campaign recognises that people with mental health issues can often feel ignored and left to suffer in silence.

It also urges the club's fans and viewers to think about the impact of the language they use and consider how words such as "psycho" and "mad" can alienate those experiencing mental health problems.

The club's group managing director, Richard Arnol,d said: “Manchester United has a long-standing commitment to equality, diversity and inclusion. As part of that commitment, we have a responsibility to raise awareness and tackle the important issues in society, such as mental health.

Ignored follows on from the club's Hatred campaign last year which called out racism both on and off the pitch. It also dovetails with the nationwide ‘Heads Up’ mental health initiative and #allredallequal diversity drive.

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Nicknamed "the Red Devils", the club was founded as Newton Heath LYR Football Club in 1878, changed its name to Manchester United in 1902 and moved to its current stadium, Old Trafford, in 1910. Manchester United have won a record 20 League titles, 12 FA Cups, 5 League Cups and a record 21 FA Community Shields.

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