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Red Bull named energy drink partner of England Rugby

By John Glenday | Reporter

Red Bull

|

rugby article

February 18, 2020 | 3 min read

England Rugby has pledged to further nourish grassroots talent after agreeing to a multi-year partnership with Red Bull which will see it become an official energy drink partner for the game.

The partnership will give support to both the men’s and women’s sevens teams during the HSBC World Rugby Sevens Series with players drawing on Red Bull products and equipment during training and major tournaments, including the Guinness Six Nations and Quilter Internationals.

Red Bull

Red Bull named energy drink partner of England Rugby

As part of this activity, both partners will co-create the Red Bull Rugby Combine, an event designed to identify new talent for the England Rugby Sevens programme.

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Simon Massie-Taylor, RFU chief commercial officer, said: “We’re excited to partner with Red Bull as the Official Energy Drink supplier to England Rugby and our Sevens teams. 2020 is set to be a huge year for sevens rugby with a raft of tournaments around the world including Japan this summer. Red Bull’s products have been a regular feature in the world of rugby, so we look forward to having the brand officially on board as a partner and continue our journey as we grow and showcase this enjoyable and high octane sport.”

Last year Red Bull switched its UK media account to Mindshare following two decades with independent agency AMS.

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Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. Red Bull has the highest market share of any energy drink in the world, with 6.06 billion cans sold in 2016.

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