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Creative Coronavirus

MyDoc wants people to cure their fear over the Coronavirus outbreak


By Shawn Lim, Reporter, Asia Pacific

February 18, 2020 | 2 min read

Singapore-based digital healthcare specialist MyDoc has launched an initiative to provide Singaporeans with triage assessments for any concerns over flu-like symptoms in the midst of the Coronavirus (Covid-19) outbreak.

The campaign, called #cureyourfear, is created by the team of local creatives like Tay Guan Hin of TGH Collective, Eugene Cheong (formerly Ogilvy Asia-Pacific), Patrick Low (Goodfellas), Koh Hwee Peng (Blak Labs), Ai-Lin Tan (Wunderman Thompson), Troy Lim (Ex Y&R Singapore), Uma Rudd Chia (Weber Shandwick).

It advises patients who visit MyDoc’s Covid-19 telemedical clinic that they will be able to seek medical assessment for common signs of infection, such as fever, cough or breathing difficulties.

If a patient meets the Singapore Ministry of Health (MOH) Covid-19 suspect case criteria, the attending doctor will notify a MOH surveillance officer. An ambulance team will be dispatched to pick the patient up for isolation and testing.

“Singapore is strong, and together we can fight against the virus and most importantly against fear. We are giving people a way to take control, to contribute their efforts, and support our national healthcare workers,” said Melisa Teoh, the chief marketing officer of MyDoc

The Covid-19 crisis has hit a high level of concern globally, and has now infected 73,336 people and claimed the lives of 1,874 people across 29 territories at the time of writing.

#cureyourfear by MyDoc

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