Tiger Beer’s snacks brand, Tiger Bar Snacks is highlighting its Asian heritage in New Zealand through a new platform.
The platform, called East Of What You Know and created by Colenso BBDO, is meant to get people “embracing the unfamiliar in refreshingly different ways”, according to Tiger Bar Snacks.
It does this through a series of eclectic out-of-home executions and online video, featuring Eastern tattoo artists, dancers, DJs and rappers, shot by Magdalena Wosinska.
“The campaign not only further emphasises Tiger’s refreshing point of view on the world, but gives our drinkers a new way to truly experience it for themselves. Something a little East of what they know,” said Sean O’Donnell, the marketing director at DB Breweries Ltd.