Sky, Tinder, BrewDog, Hearst, British Gas, Coca-Cola, Amazon, Funko and Asda are among the many brands coming together to judge The Drum Marketing Awards 2020.
These awards celebrate the most effective marketing strategies and campaigns over the past year.
Some of the past winners have included: Universal Pictures, Atlantic Studios, Heineken UK, Diageo, Volkswagen Financial Services, KPMG, Facebook, WaterAid, Samaritans, Hyundai, Superdrug, Johnson and Johnson, The Trash Isles, Vodafone and Curry’s PC World.
Submissions will be judged by experienced marketers from some of the best-known brands in the world.
Below are 13 of this year's jury members, with further names to be added daily:
global head of downstream marketing communications
McKeever is Shell’s global head of downstream marketing communications. Her team are responsible for the communication strategies and creative executions for Shell’s multibillion-dollar Retail, Lubricants and New Energies businesses spanning 40+ markets globally. She also leads the capability programme on Integrated Marketing Communications and is committed to maximising professional consistency and competence within Shell’s global and local marketing teams. Prior to working at Shell she was with Boots, Zurich and OgilvyOne.
When judging awards, I look for three things; is there a real insight and did the work, work (a.k.a results), did the work build the brand? Not just drive short term fame or standalone impact, and was it Creative? Ideally original (somehow), simple and brave. Looking forward to what 2020 brings!
marketing director UK
Challouma is marketing director for the Birds Eye, Aunt Bessie’s and Goodfella’s brands in the UK. He has spent over 20 years in the FMCG industry, starting his career at Unilever where he spent 10 years - and working his way through a range of international and local roles at Birds Eye.
These fantastic awards bring the best of the industry together and provide an inspiring platform from which to evaluate brands and agencies at their pinnacle, which can be an inspiration to all of us in the industry to raise our game and bring best in class marketing effectiveness. This year, I am hoping to seen even more consumer insight and creativity in the ideas and execution – and brands which leverage their cultural relevance to create effective consumer connections and emotional response.
brand marketing director
Isaac spent the first decade of her career at British Airways – holding various commercial and operational roles before making her way into marketing to head up brand strategy and marketing planning. More recently, she has spent three years at Barclays as global director of brand and marketing before joining RBS in June 2016. Isaac is now brand marketing director for all RBS brands - Royal Bank of Scotland, NatWest, Ulster Bank, Coutts, Adam & Co, Lombard and Holts.
I’m looking forward to seeing entries from across the industry that evidence compelling insights, leading to brilliantly original thinking and genuine results. Mostly, I’m hoping to be inspired!
Coca-Cola Great Britain and Ireland
Robbens was appointed as marketing director for Coca-Cola Great Britain and Ireland. Based initially Belgium, he joined Coca-Cola in 2005 and over the course of his time at the company, has worked in a number of different roles and countries to deliver strategic growth initiatives, marketing campaigns and communications plans.
I will be looking for consumer centric work; for me that means not only work based on a true consumer insight, but most importantly an insight which is intrinsically linked to the brand or product truth. I’m expecting as well stand out creativity, work that surprises and delights consumers leading to talk value. I’m a big believer of experience driven marketing. I will look as well at the importance of context; marketing that taps into relevant conversation in the lives of consumers. Marketing that doesn’t interrupt consumers but joins in, be it in a surprising way. Last but not least work is only as good as the results it generates, so I will focus on how the work delivered on set objectives with a focus on consumer engagement and shifts in persuasion and relevance.
head of marketing and strategic sales
Verhaak is Head of Marketing & Strategic Sales for Funko, EMEA. She has spent over a decade in the marketing industry, in both agency and in-house roles including at; The Marketing Store Worldwide, in fashion at Alice Temperley and working for clients such as Unilever.
I am incredibly honoured to be part of the judging panel at this year’s awards, the prestigious affair is so important for the marketing industry, and I am looking forward to spotlighting brands and campaigns who have spoken to their consumers through exceptional marketing and creative strategies. Every brand has their own story to tell, and the beauty of marketing is that each one is unique. I am also looking forward us to discover the next rising star in the marketing industry!
Bergmans is currently brand director at Cazoo, a used car start-up founded in early 2019 with a mission to transform the way people buy used cars. Cazoo has secured over £80m in funding and will launch national advertising in February 2020. He spent the first 15 years of his marketing career on major FMCG brands such as Old El Paso, Haagen-Dazs, Heineken and Pepsi. The last four years have been spent in brand leadership roles at MoneySuperMarket and Aviva.
For me, the best kind of Marketing is simple, memorable and rooted in a clear insight about the target audience. I'll be looking for ideas that I'll want to be talking about in the pub and don't need to be decoded or explained.
marketing director, Dolce & Gabbana Beauty, UK & Ireland
Grimes-Gibson is marketing director, fragrance for the Shiseido Group UK. Her responsibilities cover Dolce & Gabbana Beauty, Issey Miyake, Narciso Rodriguez and Elie Saab fragrances. She has spent the last 15 years of her career working across different marketing roles in premium beauty, retail, corporate gifting, hotel amenities and spas; including a stint as a freelance beauty writer for her local newspaper.
I would be looking for innovation and engagement; an entry that truly challenges the status quo by thinking outside of the box to really engage the audience and capture the imagination. The sort of campaign that will go onto be a case study within the industry.
Chief Customer Officer
Murray is the chief customer officer for Asda having previously worked for Walmart as its Senior Vice President of Creative and Customer Experience.Prior to joining Walmart, Murray previously held a variety of senior marketing and technology roles with Hallmark and Procter & Gamble, as well as founding his own pioneering international shopper marketing agency, Saatchi & Saatchi X.
Looking for entries that show originality, scale, and is built on human truth. Also, entries that are truly systemic ideas vs. one-offs. Submissions that tend to stand out are based on human insight, makes you want to see it again, and make you feel something.
CMO & director of invention
Bacon is chief marketing officer and director of invention at Reach, the largest news publisher in the UK. She is responsible for marketing, comms, insight and creative content campaigns. She has vast experience managing UK and global brands across the consumer and media industry, both within agencies and as a client.
I am really looking forward to seeing work and thinking "That is great, I wish I'd done that.."; to seeing fantastic insight in the work that made the brand relevant to today's audience. Ideas that identify the brand's place in the world and go beyond their space to create real resonance. Showing proof they really worked and engaged audiences.
Chief Marketing Officer and Director of Direct to Consumer
Radcliff is currently ITV’s Chief Marketing Officer and Director of Direct to Consumer. He has led a transformation of all of ITV’s marketing and research activities. His responsibilities now include all of ITV’s direct to consumer activities, including interactive, gaming, live events, merchandise and all of ITV’s digital products including ITV Hub and ITV Hub+. He has been Chairman of Freeview, is a director of BritBox SVOD UK and is a Trustee of the London Wildlife Trust, helping improve the capital’s bio-diversity. Radcliff has worked at agencies like McCann Erikson and JWT. Prior to ITV, he wasChannel 4's Marketing Controller, helping launch their brand-new digital entertainment channel, E4.
I am really excited to be part of the judging panel for these great awards. For me, the winning entries will be those that are the best examples of creative, effective, insight driven marketing that delivers clear business results. Jargon free entries are always a bonus too!'
head of marketing
Stark brings a broad range of senior marketing and management expertise from the branded apparel industry, having previously worked for numerous multinational brands across sportswear, footwear, and lingerie. Currently she works as the director of marketing across Northern Europe for Sloggi bodywear. She has been a key figurehead in repositioning the brand from an older audience to a younger demographic, with an all encompassing overhaul of the brand and product strategies. The business unit has consequently posted positive growth for several years consecutively.
I’m expecting to see digital-first mindset campaigns which are innovative and creative in their storytelling, genuinely enhancing rather than distracting from the consumer experience with authentic content. They will obviously work really well within a small screen context, and will demonstrate an integration of many disciplines to optimize and measure marketing’s impact. Eg.AI and perhaps augmented reality. I’m also expecting to see a lot more purpose related marketing content, where clients are giving a lot more than just lip service to causes and this is becoming a primary versus a secondary objective. The most impactful campaigns will be emotionally charged, real, and authentic in their delivery.
brand marketing director
Parker leads the brand marketing team at Audible UK. Responsible for growing the business by increasing brand awareness, perceptions and demand, he owns all aspects of advertising, creative, brand, social, agency management and creative research. Highlights include significant growth of Audible’s brand and business via some great campaigns, leading some lovely and talented colleagues and once chatting to Thomas Turgoose in the lunch queue.
Because I really, really, really like chatting about creative work. I like speculating about the brand direction, creative teams and media strategies as if they’re characters in an epic drama. I like thinking about what the brief might have been, why the brief went that way and not some other way. And ultimately, I like thinking about what a predictable, ordinary response might have looked like and then seeing what breaks out and goes beyond.
sales and marketing director
Hopkins joined Eurotunnel in 2017 and is at the forefront of the company’s mission to embed the brand firmly in the UK psyche as the go-to way to drive to the continent. And to extol the virtues of the 35 minute shuttle journey as the best way to increase holiday and short-break options for folk on either side of the English Channel. Jae previously increased sales and brand-awareness at Exodus Travels, where she had some amazing adventures, including climbing Kilimanjaro.
I always love being a judge for awards – it’s a real privilege to see the very best of people’s work, with the evidence of how it touched the audience it was aimed at. Of course immediate effectiveness is a great measure, but it’s often innovation, creativity, targeting and resonance that make for award-winning marketing and long-term, sustainable business success. I’m hoping to see a good mix of those things in the entries that jump out and shout “pick me
The deadline for the awards has now passed, but you can still enter by applying for an extension.
Partners of the awards are Modo25 and the Financial Times.