E-scooters have become a pedestrian problem since they started showing up in cities all over the world. Scooter share programs have left streets littered with scooters dropped randomly in the middle of sidewalks, on public property and in crowded walkways.
It’s a problem that’s been growing in Germany, so auto company Smart, which recently switched to an all-electric fleet, decided it had a better way. Working with BBDO, the company took random pictures of the scooters in public spaces in Berlin, like street medians, sidewalks and streetcar platforms. It put them on OOH posters and print ads that read: “If only every electric vehicle could help you park. ‘Ready to Park.’ Unfortunately only available for Smart.”
The ads promote Smart’s feature, ‘Ready to Park’, which informs drivers of Smart vehicles exactly where they can find a perfect parking spot. Smart car owners can even book some spots in advance.
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