How can creative disruption shape the future?

View Schedule

Starbucks parachutes in Brady Brewer as CMO as Matt Ryan plans exit

Brady Brewer has worked at Starbucks since 2001

Starbucks’ chief marketing officer, Matthew Ryan, is set to depart the role in March, passing the baton over to the company’s senior vice-president of digital customer experience, Brady Brewer.

Ryan leaves after just under two years in the role. He landed the job in May 2018 after serving as global chief strategy officer for five years prior.

The marketer will “transition from Starbucks” in March and continue to work with the company as an advisor until November. The company did not comment on his next moves.

Brewer will take on the top marketing job after nearly 19 years with the company in a variety of roles.

Responsible for the company’s marketing, digital, brand and product functions, he now will lead on all marketing, brand and creative plans, management of Starbucks’ food and beverage portfolio, digital UX, data analytics and consumer insights.

He will report into chief operating officer Roz Brewer, who is of no relation.

The news comes as Starbucks readies itself for a push into sustainability. Last month it announced plans to implement a decade-long environmental plan, hiring its first chief sustainability officer from Levi’s and pledging to become “resource positive” by 2030.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.