Advertising Valentine's Day Creative Works

That’s amoré: branded romance for your Valentine’s Day campaign roundup

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By Kyle O'Brien | Creative Works Editor

February 13, 2020 | 3 min read

Every year around this time, stores turn pink and red as brands try their best to court romantic consumers. Some may go for the traditional chocolates and roses, while others want something a bit racier. Then there are those who can’t stand the public displays of affection and would rather sit it out, though that won't stop Cupid.

Valentine's Day Stella

Valentine's Day from Stella Artois

Some brands are shooting all the love arrows in their quivers to advertise for St. Valentine’s Day, while a few agencies are having fun with Valentine cards, but have they put enough magic into their love potions?

Kraft is touting its quick-cook mac and cheese as a way to get more time for romance with a partner, while Stella Artois has animated love and people coming together over beer, and Twitter is taking bad date tweets out of home. Boston Pizza is helping long-distance couples connect by eating a pizza over Skype and Pepsi is encouraging fans to propose with a chance to win a diamond ring made with real Crystal Pepsi. Heck, there's even some 'connected' underwear for those seeking something more intimate.

Review the campaigns below and vote for the ones you think have the most heart.

Kraft: Kraft Mac is for Lovers

By Kraft

Overall Rating 4/5

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Teleflora: Flowers Say It Best by Wonderful Agency

By Teleflora

Overall Rating 3/5

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Twitter: Dating Twitter by Flying Object

By Twitter

Overall Rating 5/5

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Policygenius: Premium Feelings

By Policygenius

Overall Rating 5/5

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The Marketer's Love Language by Barker

Overall Rating 4/5

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Stella Artois: The Kiss and Valentine's Day

By Stella Artois

Overall Rating 3/5

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Wow Tech Group: Colorful love by The Local Collective

By Wow Tech Group

Overall Rating 5/5

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Google: ‘Yuk Move On’ (‘Let’s Move On’)

By Google

Overall Rating 4/5

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Shelter Pet Adoption by The Ad Council

Overall Rating 5/5

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Boston Pizza: Heart to Heart by Mixtape

By Boston Pizza

Overall Rating 5/5

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Pepsi: Pepsi Engagement Ring by VaynerMedia

By Pepsi

Overall Rating 4/5

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Connected Underwear by Saatchi & Saatchi

Overall Rating 5/5

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OpenTable Valentine's Day by Carmichael Lynch

Overall Rating 5/5

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Lunya: Good in Bed

By Lunya

Overall Rating 5/5

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Interflora: Valentine's Day by House of Radon

By Interflora

Overall Rating 5/5

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Seagram's 7: 7&7 Forever by Forsman & Bodenfors New York

By Seagram's 7

Overall Rating 5/5

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Oakley: Love of Sport by AKQA Paris

By Oakley

Overall Rating 0/5

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Absolut: Drink Responsibly, #Sex Responsibly

By Absolut

Overall Rating 5/5

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Durex: Sex Positive Rebrand by Havas & Zenith

By Durex

Overall Rating 5/5

Vote now
Advertising Valentine's Day Creative Works

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