That’s amoré: branded romance for your Valentine’s Day campaign roundup
Every year around this time, stores turn pink and red as brands try their best to court romantic consumers. Some may go for the traditional chocolates and roses, while others want something a bit racier. Then there are those who can’t stand the public displays of affection and would rather sit it out, though that won't stop Cupid.
Valentine's Day from Stella Artois
Some brands are shooting all the love arrows in their quivers to advertise for St. Valentine’s Day, while a few agencies are having fun with Valentine cards, but have they put enough magic into their love potions?
Kraft is touting its quick-cook mac and cheese as a way to get more time for romance with a partner, while Stella Artois has animated love and people coming together over beer, and Twitter is taking bad date tweets out of home. Boston Pizza is helping long-distance couples connect by eating a pizza over Skype and Pepsi is encouraging fans to propose with a chance to win a diamond ring made with real Crystal Pepsi. Heck, there's even some 'connected' underwear for those seeking something more intimate.
Review the campaigns below and vote for the ones you think have the most heart.